What are the best ways to create and promote virtual concerts on digital platforms?

This is an AI-generated piece of content so this choose your platform section has missed out most of the viable platforms: video games! Alongside dedicated virtual concert platforms such as Stageit, Veeps, Wave, Amaze VR and Horizon Worlds (to name but a few!) video games and gaming platforms such as Fortnite and Roblox can help you potentially reach millions of people. The disadvantage of hosting a concert on a gaming platform is you'll need to foster relationships with partnership managers who work on these concerts, and you're limited to working within the specific tech restraints of the game. If you're looking for inspiration on what can be done, check out the Aurora concert in Sky: Children of the Light - it's one of the best.

I personally used StreamLabs for our first live on-line concert. Very easy to use. Streamlabs asks you which platform to connect to, we said YouTube and it did it... We have plugged 3 webcams to have different angles. You can combine on one view 2 or more webcams by the way. Then connected the PC to an external card (M-Audio as far as me), two channels, and plugged the mix console into the M-Audio soundcard. The very first attempt was lousy (the internal soundcard had not been switched off ! ! !) but then you quickly get a great sound through YouTube !

In terms of content, backstage content (pre-show, post-show) offers fans a chance to engage in a way that they ordinarily wouldn’t for an offline show. You can’t replicate an offline experience online - they’re completely different - so don’t try! Lean into the fact that it’s an online show, and use the differences to your advantage.

When we did the first on-line concert on YouTube, we had someone managing the application (Streamlabs) : sound and webcams. Then the sound : one mixing console (8 tracks) with drums, bass, pads... pre-recorded and on 'play' mode and I was playing keyboard or guitars live with a live singer (hence total 3 tracks live on 'rec' and 5 on 'play' for other instruments playback). Then after the concert, we listened to the recording, checked the audience, the comments...

If you're launching a concert experience through a video game or gaming platform, you can track KPIs in numerous ways: Concurrent Users / Players (CCU) - number of people watching at once DAUs - compare this number to figures pre and post-concert to see if your activation made a positive impact on the game you're collaborating with. Revenue - most virtual concerts are supplemented with themed cosmetic items such as skins (basically virtual merch) so make sure you track sales of any items themed on the artist(s) and compare this against individual users to see who you're converting Average session length - Super important. Doesn't matter how many visitors your experience is getting if people are only hanging around for a few minutes

Hosting concerts is a great way to bring in new users and provide a meaningful UX to your existing players. Some additional things to consider are: Pre/Post Experience - If you are asking your players to come into your game for limited time event put some thought into a meaningful, social pre & post experience. Many concerts disappear following the event without a player path. Consider a social club experience with music and giveaways. Revenue - Often concerts are a cost center. Verch, emotes, and music MTX are all ways to monetize engaged music fans in a way that enhances their UX. Exclusives - If you’re optimizing to concurrents give players a reason to attend live as opposed to watching a VOD, like limited emotes and DLC drops.