What are the best ways to improve your search ad CTR?

1 Use relevant keywords

One of the most basic ways to improve your search ad CTR is to use relevant keywords that match the intent of your target audience. You want to bid on keywords that are specific, relevant, and have high search volume. You also want to avoid keywords that are too broad, too competitive, or have low quality scores. You can use keyword research tools, such as Google Keyword Planner, to find the best keywords for your ads.

2 Write compelling ad copy

Another way to improve your search ad CTR is to write compelling ad copy that attracts attention and persuades users to click. Your ad copy should include your main keyword, a clear value proposition, a strong call to action, and any relevant modifiers, such as discounts, offers, or guarantees. You should also use emotional triggers, such as urgency, curiosity, or fear, to create a sense of interest and desire. You can test different variations of your ad copy to see which one performs better.

3 Optimize your landing page

A third way to improve your search ad CTR is to optimize your landing page for the user experience and conversion. Your landing page should be consistent with your ad copy, relevant to your keyword, and easy to navigate. You should also include a clear headline, a compelling offer, a strong call to action, and social proof, such as testimonials, reviews, or ratings. You should also make sure that your landing page is fast, mobile-friendly, and secure.

4 Use ad extensions

A fourth way to improve your search ad CTR is to use ad extensions to enhance your ad with additional information and features. Ad extensions are extra snippets of text or images that appear below your ad on the SERP. They can include things like site links, call buttons, location details, ratings, or prices. Ad extensions can help you increase your ad visibility, relevance, and value. You can choose from different types of ad extensions depending on your goals and industry.

5 Monitor and adjust your bids

A fifth way to improve your search ad CTR is to monitor and adjust your bids according to your performance and competition. You want to bid enough to rank high on the SERP, but not too much to waste your budget. You can use different bidding strategies, such as manual, automated, or smart bidding, to optimize your bids for your goals and metrics. You can also use bid modifiers, such as device, location, or time of day, to adjust your bids based on your target audience and their behavior.

6 Segment and target your audience

A sixth way to improve your search ad CTR is to segment and target your audience based on their characteristics and interests. You can use different criteria, such as demographics, geographics, psychographics, or behavior, to create different segments of your audience. You can then tailor your ads, keywords, and landing pages to each segment to increase your relevance and appeal. You can also use remarketing, which is a technique that allows you to show ads to people who have visited your website or app before, to increase your chances of getting them back and converting them.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?