What are the best ways to measure the ROI of sports sponsorships?

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Sports sponsorships are a popular and effective way to boost your brand awareness, reach new audiences, and create positive associations with your target market. But how do you know if your investment is paying off? How do you measure the return on investment (ROI) of your sports sponsorship deals? In this article, we will explore some of the best ways to quantify and evaluate the impact of your sports sponsorship activities on your marketing goals and business outcomes.

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