What are the best ways to nurture leads until they make a purchase?

1) Always have a prospecting lead data with you, a Google Drive works best 2) Create a categories: - Dead Prospect - for denials - Engaging Prospect - shown interest but not in a need right now - Hot Prospect - Who is willing to talk more about your offerings 3) It's a great idea to ask for an email to share your offerings to engaging prospects so when needed, they can get back 4) It's works well to touch base engaging prospects every 3-4 months on occasions like festivals so while you greet them, you also get the opportunity to check about their current status & if they are in a need of your offerings now 5) Stay connected with them on social platforms so you know what they are up to and start conversing if the time is right.

Great content is the easiest way to nurture leads. Maybe they are not ready to take a sales meeting yet, but if you create something insightful that speaks to the problems they face regularly, you can influence them without requiring them to make a commitment for you. Infographics, slide shows, text posts, videos, polls...these are all ways I stay top-of-mind without having to constantly interrupt my prospects asking for more time. The trick here is to stay on-message. This only works as a nurturing tactic if your content is well-tailored to your audience. You must stay on topic and resist the urge to post randomness just for the sake of clicks and likes.

The number of responses i get from my leads makes it difficult to recall later, what we spoke about the last time. Best way, is to maintain a repository (Gsheets/docs/notion) of the last conversation, to know where he is in the buying journey. A personal fav. of mine, is color coding those leads (elementary but works) •Red: For hot leads (actively pursue) •Yellow: To keep warm (send them product updates/new features/follow-ups) •Blue: After a cool down phase, I re-engage them to see if something has changed.

Totally agree! Segmentation is key if you manage several ICPs or verticals (understanding your ICP in and out). Putting on a marketer's hat at this point helps create the best message for the right audience. Before diving into segmentation, it's crucial to Identify their pain points, goals, preferences, and behaviors. With this in-depth knowledge, you can create more accurate segments and effectively tailor your communication.

Nurturing starts the day you meet your prospect, offline or in-person. Qualify your prospects based on closing priority 1. P0 - High Chances 2. P1 - Intent identified, more information required 3.P2 - Evaluating for the sake of it Always remember, there is no right or wrong way in nurturing, talk the language of your prospect and he’ll identify you as one of him. People never like to be sold, so try adding as much value as you can to every single followup, something that intrigues your prospects mind. Don’t pose yourself as an expert. Be an expert. Have conviction in what you sell. People will see through it.

In the realm of prospect communication, Seth Godin's "Permission Marketing" reigns supreme. While many companies default to impersonal automated sequences that often miss the mark, we champion a different approach. Consider establishing a group or resource designed specifically to harvest meaningful signals. This means more than just churning out content—it's about fostering genuine community engagement. By seeing peers interact with you, prospects tap into the deep-seated psychology of trust. Empower prospects to navigate their journey at their own tempo. Offer them timely and pertinent education, ensuring they're equipped with information that resonates. In a digital age of noise, be the signal of authenticity.

Consistency is critical, but should not be mistaken for pushiness. You cannot hurry people up. You can make them *want* to act earlier, but that is very different from pushing people to do something earlier than they want to. To do this, focus your follow ups on reminding them of the reason they were interested and tie it into the timeframe that, hopefully, you've already established in the earlier conversation. For example, 'Hey Jeff, haven't heard back since last week, but I know you wanted to get the admin out of your hair before the Christmas break - shall we chat next week to get everything ready in time?'

It has to be a value add to them, I agree with those focusing on natural and organic touch points that are sometimes related to what I'm selling, and more often not, but adds a level to the relationship building.

I believe it's not only about communicating consistently; it is also about providing value to your prospects. The Value could be in the form of Information, educating a prospect by sharing relevant details to their requirements. Nurturing could also include 1. Urgency creation Emails 2. Case Studies 3. Customer Video Testimonials 4. Customer Email Snippets 5. Datasheets or One Pagers 6. Onboarding & Implementation trackers 7. Comparison Matrix Making a Prospects Buying Process Simpler.

Would like to Add that there is now AI tools like smartwriter that can go through Users profile checking their recommedation/acheivements... and take note of that for outreach

Personalize based in what you know about the leads. A good way to do it it's to talk with someone else in the company, for example, talking with other sales people it's a way to have relevant information about your prospect.

if you have connections in that company, leverage it to know personal information about the one that wyou will reach out to in order to get your deal closed with. another way to personalization is to keep updated with the latest news about the company, or achievement, announcement that your prospect involved in, and mention it within your approach

In recent years, the sales arena has witnessed a skewed understanding of personalization. We've been told that a shared alma mater, a hometown mention, or a sprinkling of first names makes our message "personalized". However, these often come off as shallow gestures, rather than meaningful connections. True personalization is subtle—almost invisible. It aligns seamlessly with the narrative your prospect already believes, and extends it in a way that evokes genuine comprehension. Think of it this way: the most personalized message feels like advice you'd offer to your closest friend. It's time to evolve our approach and connect with prospects on a genuinely personal level.

We all get spammed day in/out with sales calls/texts/emails. Your prospects are no different. To make a sale and build a relationship that lasts long, one must first focus on building credibility. The former comes with Trust. And 'no one' trust a "Salesy Salesmen". Also, with AI in the picture, personalisation is crucial than ever now. Being direct with your reason for reaching out, including soft CTAs, adapting a consultative approach to let them know you're looking out for 'their' advantage and not yours, is a great way to personalise your approach.

One pivotal realization for me has been that a reply rate below 60% is a clear signal - it's time to pivot. Such a rate implies that the story you're presenting isn't resonating enough to warrant even a response, let alone spark interest in a meeting. This is a chance to experiment, to tweak the narrative, or perhaps to address different personas based on their role or seniority level. My strategy has been to identify and refine 3-5 narratives that consistently outperform this benchmark, running with them until they're no longer hitting the mark. Note: channels can influence these metrics. My approach? Validate the narrative head-on, aiming for that 60% reply rate, before scaling it.

Knowing Technology has reached Mars. Now, it's worth using it in the Sales process at least! :) There are ways we can use technology and set cadences for Lead follow-up and nurturing. No, you do not have to let the technology do the closing for you or take your prospect out for dinner, But the basics can certainly be automated so that you don't have to invest yourself completely in each follow-up so you can focus more on the deals that are actually showing you buying intent and don't have to invest in the leads that are in the middle of the nurturing process. in short, I am suggesting Prospecting Automation is the way forward. You might call it Sequencing, Plays, Drip Campaigns, etc. depending on which tool you are going to use. #KK

It's Quite Important to track and keep the trial of activity to measure the nurturing part of the sales process. HubSpot gives the Option to check Open rates, Click rates, time spent on collateral, etc and the engagement of a prospect. These insights help us to plan the next move.

First you need to establish which metrics are your best KPI’s then it’s all about split testing different messaging to your unique avatars (segments) you have built out to see what messaging, media and frequency is really moving the needle.

(This is where the gold is. And sadly not many people are looking) There can be a number of reason why you weren't able to close the deal earlier. Maybe it wasn't a priority, maybe there were budget constraints, maybe there was a personal exigency at the prospect's end. You never know! The solution? Follow-ups! The key here is not to keep surfacing your messages and asking them "When are you gonna buy" (This adds no value, and might just do the opposite) Ask them for their preferred time to engage again, why this might not be a priority now, if there is some interest to explore in the future. Understanding their headspace, and then following up with consideration, will make them feel valued. This might just go a long way & help you close.

Follow up with insights and value. Don't be this guy: "Just circling back on this..." Be this guy: "I remember you mentioned that entering new markets was a struggle. Here is a case study from a company similar to yours that has some great tips." Be the trusted advisor. Be valuable.

Followup requires a Plan, and It must be closely associated with the Nurturing Sequence. Consistent Followups without sharing any Value or Information might let the prospect to lose interest and would not got for you. This is where Value selling comes in, one must let the prospect wait for you to provide value and every time the email drops in, the prospect gets to learn something new and information is asset.

During your follow-ups, remember to consistently offer assistance in addressing their issues, even if those concerns aren't directly linked to the product you're selling. By doing this, they will become more receptive to you and develop trust.

Although all whats mentioned in valued, i would stress the fact to give it time and let people knows you first (from content and value you provide in it) before reaching out to them.

Don’t be annoying, be helpful! This is easier said than done in cold outreach, right? If too much they will opt out, if too little you’ll never break through the (1.212 unopened E-mails). Therefore, ask yourself, “How am I helping my prospect to do a better job?”. This should come easily from your lips in a short sentence. ——— If you can answer this question in one sentence, then you are ready to get going. If not, go back to the drawing board. It’s not about YOUR Solution. It’s not about how many integrations YOU have. It’s about how THEY can get to the things they need to do. When your message is opened, we need to make it count. What do you think?

Sell yourself, as well as the product or service. Put a personality and a reason for WHY you do what you are doing. Get personal, ask them about their background. This in my experience is what helped set me apart from competitors in sales, and assist in selling the value of the product/service.

There's no one-size-fits-all prospects solution. If you're not taking the time to personalize your sales messaging and tactics for each specific prospect, they're less likely to trust that you're selling them the best solution for their specific needs. Failure to personalize means you're selling based on cost and profit margin rather than value. This may work with prospects buying solely based on price, but it won't work with prospects seeking the best value for their dollars. Take the time to know the nuances of your prospect's needs. Sell them a solution catered to their business style and goals.

We strongly build on educating people into our solutions. As we are working in AI Automation it's a new topic for most businesses. So if you are a business that sells emerging tech, try to educate your audience by creating valuable and educational content around your products. This will not only result in more inbound leads as people will come to you if they find value in your product or service but also position yourself as a thought leader that has authority in their domain.