What are the best ways to rekindle cold leads using social media?

Social Media has changed all of our commercial lives, the rules have changed so has the language, the behaviours and...the opportunities. In the dim and dark analogue commercial past, rekindling cold leads was time consuming, exhausting and came with unpredictable outcomes...Social Media changed that for good. If you are well trained, practised and efficient in your Social Selling activity, you will: 👉Have optimised profiles 👉Have a defined content plan 👉Be active in your engagement Use this to build influence in your sectors - Write content that you know will be relevant to those cold leads - Send it to them "Hi, I was thinking about you when I put this together, would be good to know your thoughts...".

People often don't realise that a place where you will find "gold" in cold leads. First of all you need a buyer centric profile, then you need to connect to this leads in a non-spammy way at which point you can start having conversations with them. Let's not forget they will have been wowed with your content. That's why we created our social selling methodology. Certified by the Institute of Sales Professionals (ISP) it gives people the support and process they need to be successful on social.

Before reaching out, spend time researching your cold leads on social media platforms. Look at their recent posts, company updates, or any shared interests that could serve as conversation starters. Understanding their current challenges or achievements can help you tailor your communication to be more relevant and engaging. For instance, if a lead recently celebrated a professional milestone on LinkedIn, you can use that as a point of connection.

Before reaching out to your cold leads, it's crucial to do your homework. Use social media platforms like LinkedIn to gather insights and clues about your leads. Look for their recent posts, comments, likes, shares, reviews, testimonials, recommendations, and connections. You can also use tools like Crystal or LinkedIn Sales Navigator to get more information about your leads' personality, preferences, and communication style.

Rekindle cold leads by sharing valuable content that addresses their specific pain points. Engage with their posts to show genuine interest and offer insights that align with their current business challenges. Personalized messages that recall previous interactions can also reignite their interest effectively.

The term "provide value" is often misunderstood, this is not about you, it's about is value to the buyer. That's why we created our social selling methodology. Certified by the Institute of Sales Professionals (ISP) it gives people the support and process they need to be successful on social.

There is no point in doing this if you have recently been frozen out from conversation with a cold lead via another channel. If they are important, create a new plan. Create content that hits the very spots you know are important to them. Create such a compelling digital case that they come to you...

Think of social as a networking event, you can walk up to people and start a conversation. (Not pitching or spamming). That's why we created our social selling methodology. Certified by the Institute of Sales Professionals (ISP) it gives people the support and process they need to be successful on social.

El proceso de venta, no es de horas ni de días, por lo que hacer un seguimiento a nuestro cliente se convierte en un paso más para poder generar un negocio. No siempre vamos a contar con la suerte de un cliente con una necesidad de compra inmediata y con una urgencia por resolver, así que debemos trabajar en ser constantes, persistentes pero no intensos, para hacer que el cliente nos recuerde y nos quiera comprar sin necesidad de que tengamos que venderle, más aún cuando el cliente se enfría y su sentimiento de compra cambia.

You clearly need to "follow up", but if you are in a conversation on-line it isn't really a follow up as things will flow naturally. No need for spam, no need for any form of automation, no need for any sales tech. That's why we created our social selling methodology. Certified by the Institute of Sales Professionals (ISP) it gives people the support and process they need to be successful on social.

The text identifies key issues in social selling follow-up. Firstly, it lacks customisation specific to sectors or contact types, vital for increasing interaction effectiveness. Secondly, it offers no guidelines to avoid being perceived as intrusive, which risks alienating potential customers. Thirdly, it does not provide metrics to assess the effectiveness of tactics or suggest integrating feedback to enhance strategies. Additionally, it fails to discuss the selection of suitable platforms or the specific content of messages that truly communicate value. Finally, it mentions scheduling events via social media without addressing follow-up management, essential for maintaining engagement.

Once you've started a conversation on LinkedIn, follow up with an email. Use a clear and concise subject line that sparks curiosity and indicates the purpose of your email. Greet them warmly, reminding them of your previous interaction and showing that you remember them. Acknowledge the gap in communication and apologize for any inconvenience or misunderstanding. Explain why you're reaching out again and what you have to offer them, such as useful information that relates to their situation and challenges. Ask an open-ended question to invite them to reply and continue the conversation. End with a clear and specific call to action that tells them what you want them to do next.

2. Overemphasis on Positive Feedback: The text advises sharing testimonials, reviews, case studies, success stories, or social proof. While these elements are undoubtedly valuable, the focus is heavily on positive feedback, potentially overlooking the importance of addressing negative feedback or more nuanced customer concerns that could arise. 3. Ethical Considerations: The recommendation to create a sense of urgency, scarcity, or exclusivity might be effective in prompting immediate action, but it also raises ethical considerations. These tactics can lead to impulsive buying decisions that customers might regret, potentially harming long-term trust and customer relationships.

The provided text offers guidance on nurturing cold leads through social media but has some areas that could be improved for clarity and effectiveness: Vague Strategies: While the text suggests using social media to educate, inform, entertain, and inspire leads, it doesn't provide specific examples or techniques on how to effectively implement these strategies. For instance, what type of educational content is most effective? How can one entertain while still being professional?

Research and build a POV (point of view) leverage tools like crystal knows, built with, sales nav, similar web twitter Engage with your leads content on social media