What are the best ways to use social media to communicate with key accounts?

- Research: Understand their interests, challenges, & social media activity. - Engage authentically: Like, comment, & share their content. - Share valuable content: Post insightful articles, case studies etc. relevant to their industry. - Use direct messaging: Send personalized messages with clear, valuable propositions. - Leverage LinkedIn: Utilize InMail for a professional approach & to highlight mutual contacts. - Monitor social mentions: Respond to mentions or questions about your products/services. - Participate in relevant groups: Engage in discussions and share expertise in industry-specific LinkedIn or Facebook groups. - Use social listening tools: Track conversations about industry topics to identify new engagement opportunities.

LinkedIn: Share thought leadership content, engage in professional discussions, and showcase industry expertise. Twitter: Participate in relevant conversations, provide real-time updates, and offer quick customer support. Facebook/Instagram: Share company culture, employee stories, behind-the-scenes glimpses, and humanize your brand. Focus on quality over quantity: Share valuable insights, thought leadership pieces, and relevant industry news. Engage actively: Respond to comments, messages, and mentions promptly and in a personalized manner. Measure and adapt: Track engagement metrics and adjust your approach based on what resonates with your key accounts.

To be seen on social media by the right people, you need to research and figure out where they reside digitally. Whether it’s Facebook Groups, here on LinkedIn, or On Tiktok, once you know where your ideal audience resides, start there. As you grow, you can expand to other platforms and then start repurposing content that works great for views and engagement and adding it on the new platforms you want to post to. Being consistent wins every time over big production or perfect content. Lastly, remember people truly want to see You. Authentically You. If not, your engagement will suffer. Be you. As no one else is.

Search LinkedIn for your key accounts. Follow them and investigate their posts. Check the linked employees. Identify key contacts among employees. Connect with key decision makers and influencers at your clients. Try to customise the messaging algorithm and become visible to them. Start a post-related conversation to improve your relationship.

One thing we found helpful for any company or brand in figuring out content is working out your message and your call-to-actions (your desired results). We do this by working on an ideal Avatar, the ideal person that often buys that service or product. We then create content that is relatable to that avatar, that resonates for them. With the content calendar, we do some educational , some informational, some edutainment and a funny day piece of content. We find relevant hashtags and make sure the content has keywords their avatar uses. After add the material to the platforms, we post on social media, and keep an eye on what content works and what doesn’t. When we see winning content, we do more of that. Also,always be experimenting!

Create an authentic profile. Remember that your offline communication should always match your online communication. Add milestones of your professional career to your profile. Consider sharing some interesting private events or information about yourself, e.g. hobbies or cultural experiences you have had.

Having a business and using social media, means you must be active in responding to people as soon as you can. In one of our industries that we work in, rehab and addiction centers, some requests and comments on posts are so amazing and other times, individuals are upset or angry about posts, or perspectives. However we are proactive in responding to 5 star reviews or 1 star reviews. Whether it’s a social media post that is controversial or one that is celebrated, you must be willing to make an effort and answer 99% of the inquiries and comments. Why? Because that person Took the time to right it, and there must be a reason behind (unless it’s spam) Got a bad review? Always respond to it in a clear tone. It makes You stand out!

Switch from spectator to commentator and actor. Become visible in various subject areas of your key account and don't just concentrate on one. Know the business environment and research suppliers and end users. Let them know that you know their business, their strategy, their vision, their problems and their value chain well, rather than just promoting your own product or service. This should always be the last step.

If you are using AI to create your content or AI marketing, take the time to read through it and “humanize” it. Here’s why: 1. You will sound Not like you normally sound most Of the time (if you haven’t trained the AI bot) 2. Keywords seem to run rampant in Ai created content to the point that most can realize it wasn’t written by a human. It’s like the bots barfed up the words to make it sound good. 👍 3. Focus on refining your AI content before you use it. For example, when we use Chat GPT, we run some prompts to warm up the bot to know what we are looking for. We give it what we want, then we ask “if you have any questions, please ask us and we will give more Details. Do you understand the task?” Think of it like an employee.

Try to find a good mix of business and private contacts. Remember that users may have different perceptions of how they use Linkedin. This means that some users may want to focus exclusively on business interaction, while others may prefer more casual and private communication to start a partnership.