What are the best ways to use your website for client prospecting?

I think optimization includes using relevant keywords, creating attractive titles that suit the needs and interests of target customers, adding appropriate tags and creating quality content. These SEO measures will make your website appear in the best possible way in the eyes of search engines. Next, the importance of improving presence in Google and other search engines should not be ignored. With a higher ranking, your opportunity to attract the attention of potential clients looking for architectural services increases. As an experienced architect, the ability to present portfolios and various projects on your website is also very important. These examples can be seen as evidence of your capabilities and talents for customers

In my opinion, to showcase your expertise and value as an architect, you must first emphasize your specific capabilities and skills. This may include design skills, project management, building execution, use of modern architectural software, and other technical expertise. On your website, comprehensively and accurately use your abilities and past experience using project examples, images and detailed descriptions. Highlighting your experience by presenting successful projects and having evidence from previous clients' opinions is also very important. This allows you to be recognized as a successful architect with extensive knowledge and experience.

In my opinion, providing useful and attractive content as a basic strategy to attract potential customers online is very vital. For the best use of the website as a tool for searching and attracting customers, it is very important to create content that not only provides useful information but also attracts and adds value. Blog posts on a variety of topics related to your field of work can provide your audience with new information while showing that you are developing your knowledge and progress in the field of architecture. Videos and podcasts also allow you to visually and soundly reach your audience and establish a closer relationship with them.

In my opinion, regular website testing and improvement is one of the basic ways to increase its quality and performance in order to attract customers. This operation involves performing A/B tests, where you examine and compare different versions of a page or web element. For example, you can change different titles, order of elements, or colors and see which ones generate the best feedback. Surveys are also an effective tool to understand the needs and preferences of the audience. By running surveys on architecture-related topics, you'll encourage your potential clients to participate and learn more about the service offerings they're looking for.

In this complementary space, it is important to point out the importance of creating a personal relationship with customers. To attract and keep customers, close and human communication is very valuable. Sharing stories and examples from personal experiences, specific projects, or challenges faced will make customers feel a deeper connection with you. For example, you can share important stories that you have experienced in the field of architecture in the form of a blog or social posts. This may include how to find creative solutions to a problem, experiences with specific clients, or even memories of specific projects that create a special and emotional connection with readers.