What are the best ways to work with other graphic designers on logos?

1 Define the scope and goals

Before you start working on a logo design, you need to have a clear understanding of the project's scope and goals. What is the purpose and message of the logo? Who is the target audience and market? What are the deliverables and deadlines? How will the logo be used and applied? These are some of the questions that you should discuss and agree on with your fellow graphic designers, as well as the client or stakeholder, if applicable. Having a clear and shared vision will help you avoid confusion, conflicts, and revisions later on.

2 Establish a style guide

A style guide is a document that defines the visual identity and guidelines for a logo and its related elements, such as colors, fonts, icons, shapes, and spacing. A style guide helps to ensure consistency, coherence, and quality across different applications and platforms. It also serves as a reference and a source of inspiration for graphic designers working on a logo project. You should create a style guide with your fellow graphic designers, and update it as you progress and finalize your logo design. You can use tools like Adobe Illustrator, InDesign, or Canva to create a style guide, or use online platforms like Frontify or Brandfolder to store and share it.

3 Use vector graphics

Vector graphics are images that are composed of mathematical equations and curves, rather than pixels. Vector graphics have several advantages over raster graphics, which are images that are composed of pixels. Vector graphics are scalable, meaning they can be resized without losing quality or resolution. They are also editable, meaning they can be modified and manipulated easily and precisely. They are also compatible, meaning they can be exported and imported in different formats and devices. Therefore, you should use vector graphics when working on a logo design, and use tools like Adobe Illustrator, CorelDRAW, or Inkscape to create and edit them. You should also save your logo files in vector formats, such as SVG, EPS, or PDF, and use raster formats, such as PNG, JPG, or GIF, only for previewing or displaying purposes.

4 Collaborate online

Working with other graphic designers on logos can be challenging, especially if you are not in the same location or time zone. However, there are many online tools and platforms that can help you collaborate effectively and efficiently. For example, you can use cloud-based services like Google Drive, Dropbox, or OneDrive to store and share your logo files and documents. You can also use online design platforms like Figma, Sketch, or Adobe XD to create and edit your logo designs in real time and sync them across devices. You can also use communication and feedback tools like Slack, Zoom, or Loom to communicate and exchange ideas and opinions with your fellow graphic designers.

5 Give and receive feedback

Feedback is an essential part of the logo design process, as it helps you to improve your work, learn from others, and meet the project's goals and expectations. However, giving and receiving feedback can be tricky, as it can involve personal preferences, emotions, and criticisms. Therefore, you should follow some basic principles when giving and receiving feedback. First, be specific and constructive, and focus on the strengths and weaknesses of the logo design, rather than the person who created it. Second, be respectful and polite, and avoid harsh or rude comments that can hurt or offend the other person. Third, be open and receptive, and listen to the feedback with an objective and positive attitude, and ask for clarification or examples if needed.

6 Celebrate and showcase your work

Once you have completed your logo design project, you should celebrate and showcase your work with your fellow graphic designers. You should acknowledge and appreciate the efforts and contributions of each team member, and share the feedback and results of the project. You should also showcase your work on your portfolio, website, or social media platforms, and highlight the process and the outcome of your logo design. Showcasing your work can help you to attract new clients, projects, or opportunities, as well as to showcase your skills, creativity, and professionalism as a graphic designer.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?