Last updated on Aug 30, 2024

What are the common challenges and pitfalls of setting and achieving business development KPIs?

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Business development is a crucial function for any organization that wants to grow and succeed in a competitive market. However, setting and achieving business development KPIs (key performance indicators) can be challenging and fraught with pitfalls. In this article, we will explore some of the common issues and mistakes that business development professionals and managers face when defining, measuring, and improving their KPIs.

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