What is the difference between a trademark and a service mark?

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If you are a product innovator, you might want to protect your brand identity and reputation from competitors and impostors. One way to do that is to register your trademarks and service marks with the relevant authorities. But what is the difference between a trademark and a service mark? And how can you use them effectively in your product innovation process? In this article, we will explain the basics of these two types of intellectual property rights and how they can benefit your product innovation strategy.

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