What do you do if industry experts' feedback is crucial for staying updated on product marketing trends?

To have a chance for great success in building sustainable, profitable revenue and brand awareness, one must "live and breath their brand/product ecosystem". That is a bit cliche, but strong relationships across all types of experts and influencers are critical. Many will say to use social media. But relationships are human so use social media as tool, but not as THE means of relationship building. Think about media, associations, events, third party integrators, complimentary product partners, marketplace partners, and value/service partners. Depending on how you define "expert", they exist everywhere, especially where you wouldn't think they would. Having open and honest dialogue with them is a must.

Engaging experts for product marketing feedback involves identifying relevant professionals, building relationships, offering value, being clear about what you need, respecting their time, providing multiple feedback channels, and acting on feedback. Establish rapport before seeking feedback and offer something valuable in return. Be specific about your request, respect their time constraints, and offer various feedback avenues. Finally, demonstrate that you value their input by incorporating their feedback into your marketing strategies.

Always advisable to go to an expert if you have even an iota of doubt or need to re-affirm your point. I should consider themselves lucky if they have experst in their network to look upto or to get some feedback. Experts have seen all, done all in their domains & can always help glide over trends & impacts of our decision.

Se o feedback de especialistas do setor for crucial para se manter atualizado sobre as tendências de marketing de produtos, comece por estabelecer relacionamentos sólidos com esses especialistas através de redes profissionais, eventos do setor e mídias sociais. Mantenha-se ativo em fóruns e comunidades relevantes para trocar ideias e insights com esses especialistas. Além disso, busque oportunidades para participar de webinars, workshops e conferências onde esses especialistas estejam presentes para aprender diretamente com eles. Priorize a construção de parcerias estratégicas e esteja aberto a colaborações que possam proporcionar acesso contínuo ao conhecimento e às tendências do setor.

Attend events, stay in touch with peers in the industry, attend meet-ups and hire a mentor. Being social and staying in touch goes beyond liking and commenting on posts. Make an effort for in person events and f2f meetings -you end up learning and finding out so many new things during conversations

It is so important to be established and connected to the leading voices in your industry when developing a product. Engage with experts on social media, tuning into their professional passions and what they do to maintain their "expert" status. Doing this can help you better understand how to cultivate relationships with each one and find a common ground with them. That common ground is where your products fit into their areas of passion. As you continue to cultivate these relationships, you will also be ensuring that you are continuing to bring value to all customers within the industry. This will get you noticed by industry leaders and help you to build your brand.

It is imperative to make your products relevant and catch up with innovation, the world is evolving so is technology, there are new or better ways of using things and your products could be one of them, you need to keep yourself abreast or up-to-date, one good way of doing it is developing good relationships with industrial experts, this are the people the OEM's speak with about new innovation and new usage or upgraded products, a strategic relationship with these experts would help guide you and also give directions on new channels to sell your products.

To analyze expert feedback effectively, categorize it based on themes or key areas of concern. Look for recurring patterns or suggestions that align with your marketing objectives. Prioritize feedback based on relevance and potential impact on your product's success. Consider the expertise and credibility of each expert to weigh their insights accordingly. Compare feedback from multiple sources to identify consensus or divergent opinions. Finally, use quantitative data, such as survey responses or metrics, alongside qualitative feedback to gain a holistic understanding and make informed decisions for refining your product marketing strategies.

Measuring results is a must. To assess the impact of the expert advice on your marketing campaign, be sure to track both metrics and KPIs. Metrics provide context on performance across various aspects, such as website traffic, social media engagement, click-through rates, and lead generation (for digital campaigns) or foot traffic, brand recall from surveys, and coupon redemption rates (for traditional campaigns). KPIs, which can include sales growth, brand awareness increase, or lead conversion rate, focus on the specific goals you set for the campaign. After a reasonable timeframe, you'll be able to determine its effectiveness and identify any adjustments needed for further improvement.

Look beyond Product Marketing and be sure to stay up to date with trends within your category as well as wider technology trends. Let's say you work for a HR tech business. Just looking at product marketing trends won't do the trick. Look at HR trends, look at employee trends, look at marketing trends in this industry and look at how the latest tech trends might be deployed for HR tech ( generative AI for example). You'll be a step ahead of those that don't!

Diving deeper into staying ahead, we embraced unconventional sources for insights: Customer-Led Innovation Sessions: We turned our focus groups into innovation workshops, inviting customers to co-create marketing strategies. This unique approach unearthed trends and preferences we hadn’t caught through traditional channels, enriching our strategy with direct consumer insights. Cross-Industry Collaboration: Partnering with non-competing businesses in different sectors for a quarterly brainstorm brought fresh, out-of-box marketing strategies to the table. These exchanges of ideas broadened our perspectives, uncovering novel ways to engage our audience.

Follow experts or OEM'S on their social media platforms, visit their websites regularly to get forehand information about innovation, new technology, upgrades, new usage etc. lack of information can keep you in total darkness of what is obtainable in the industry you play in.

It’s not a matter of if an expert opinion is needed but more so when and how often should you engage with your customers and experts during your product life cycle. Too often teams maybe engage with one or a subset of customers right at product inception and then completely forget that it is where crucial insights sit and re engaging often is critical. You can do it a spart of your natural customer journey which will help keep costs low with NPS and post sale survey feedback, network effect measures and other social listening or if you have more funds engage on wider customer insight collection vis double blinded studies etc.

Using AI for research is a way to find relevant industry experts that you might not have thought of initially, and can save you time on research. Start with a prompt, and then you can use other tools to see what groups those experts are also affiliated with.