What do you do if some of your website users are finding it difficult to navigate your content?

1 Analyze your user behavior

The first step is to understand how your users are interacting with your content. You can use tools like Google Analytics, heatmaps, surveys, or user testing to collect data on how your users are browsing, searching, clicking, and scrolling on your website. This can help you identify any pain points, gaps, or confusion that they may have. For example, you may find out that some of your users are bouncing off your homepage, or that they are not using your navigation menu, or that they are searching for terms that are not relevant to your content.

2 Optimize your content structure

The next step is to optimize your content structure to make it more logical, consistent, and intuitive for your users. You can use techniques like card sorting, tree testing, or content modeling to organize your content into categories, subcategories, and topics that match your user's needs and expectations. You can also use labels, headings, and metadata to describe your content clearly and accurately. For example, you may decide to group your content by themes, audiences, or goals, or to use descriptive titles and tags that reflect your user's queries.

5 Test and iterate your content

The final step is to test and iterate your content to make sure that it meets your user's needs and preferences. You can use methods like A/B testing, usability testing, or analytics to measure and evaluate the performance and impact of your content. You can also use tools like content management systems (CMS), content collaboration platforms, or version control systems to manage and update your content easily and efficiently. For example, you may use a CMS like WordPress, a content collaboration platform like GatherContent, or a version control system like Git to create, edit, and publish your content.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?