What do you do if you want to research a company before an interview?

2 Check the social media platforms

Another source of information is the company's social media presence. You can follow the company on platforms such as LinkedIn, Twitter, Facebook, Instagram, YouTube, and others, depending on the industry and the audience. Here, you can see how the company interacts with its customers, partners, employees, and the public, and what kind of content it shares. You can also see the feedback, comments, reviews, and ratings that the company receives, and how it responds to them. This can give you an insight into the company's reputation, values, and customer service.

4 Do a SWOT analysis

A fourth source of information is your own analysis of the company's strengths, weaknesses, opportunities, and threats (SWOT). This type of analysis can help you identify the company's competitive advantages and disadvantages, as well as external factors that could affect its success or failure. To do a SWOT analysis, you can draw on the information gathered from the previous sources, as well as your own knowledge and experience. Consider questions such as: what are the company's strengths? What does it do better than others? What are its weaknesses? What are the trends, gaps, or needs that it can exploit or address? And what are the challenges, risks, or obstacles that it faces or might face?

5 Prepare your questions

As a final step in preparing for the interview, you should come up with questions to ask the company. These questions can demonstrate your interest in the company and role, as well as help to clarify any doubts or concerns. You can use the information you gathered from research sources, as well as your own goals and expectations, to formulate questions. For instance, you can inquire about the company's culture, values, goals, and role expectations. Additionally, you could ask about the opportunities and challenges of the role, training and development opportunities, feedback and evaluation process, team and collaboration style, and next steps in the hiring process.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?