What do you do if your ad targeting strategy is not working?

1 Identify the issue

The first step is to identify the issue that is affecting your ad targeting performance. Is it a problem with your ad creative, your ad placement, your ad frequency, or your ad budget? Or is it a problem with your audience segments, your audience network, your audience insights, or your audience feedback? You can use various tools and metrics to analyze your ad campaigns and find out where the gaps are. For example, you can use Google Analytics, Facebook Ads Manager, or other platforms to track your impressions, clicks, conversions, reach, cost per result, and other indicators.

2 Adjust your audience

The next step is to adjust your audience based on your analysis. You may need to refine your audience segments, expand your audience network, or update your audience insights. You can use different methods to improve your audience targeting, such as using lookalike audiences, custom audiences, remarketing audiences, or interest-based audiences. You can also use surveys, polls, quizzes, or other forms of feedback to learn more about your audience preferences, pain points, and motivations.

4 Evaluate your results

The fourth step is to evaluate your results and compare them with your goals. You can use tools like Google Data Studio, Facebook Analytics, or other platforms to visualize and report your results. You can look at different metrics to measure your results, such as your return on ad spend, your conversion rate, your cost per acquisition, or your customer lifetime value. You can also look at qualitative data, such as your customer feedback, reviews, testimonials, or referrals.

5 Optimize your strategy

The final step is to optimize your strategy based on your evaluation. You can use different methods to optimize your strategy, such as scaling up your winning ads, pausing or stopping your losing ads, or experimenting with new ads. You can also use different methods to optimize your strategy, such as adjusting your bid strategy, optimizing your landing pages, or enhancing your customer journey. You can use tools like Google Ads, Facebook Business Suite, or other platforms to manage and optimize your ad campaigns.

By following these steps, you can improve your ad targeting strategy and achieve better results for your media sales. Remember to monitor your performance regularly and make changes as needed to keep up with your audience and market trends.