What do you do if your chatbot fails to engage with your audience?

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Chatbots are increasingly common on websites and social media platforms, providing a quick way for your audience to engage with your brand. But what happens when your chatbot isn't hitting the mark? It's crucial to recognize the signs of a disengaged audience and take proactive steps to address any issues. In public relations, maintaining a positive and responsive image is key, and an underperforming chatbot can quickly undermine that. Whether it's a matter of poor programming, lack of personality, or irrelevant content, there are strategies you can employ to turn the situation around and ensure your chatbot effectively represents your brand.

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