What do you do if your client is dissatisfied with their search engine results?

Client Goals: Here, you'll establish what the client hopes to gain from improved search ranking. Are they aiming to increase brand awareness, generate leads, or boost online sales? Understanding their objectives steers your SEO strategy. Target Audience: Identify the ideal customer profile. Demographics, interests, and online behavior all influence how they search for products or services. Researching these aspects helps tailor the SEO approach to resonate with the target audience. Competitive Landscape: Analyze your client's top competitors in search results. What keywords do they rank for? What content strategies do they employ? This competitive analysis helps identify opportunities to outrank them.

1. Schedule a meeting or call with the client to discuss their concerns in detail. 2. Listen actively to understand the specific issues they are facing. 3. Review the search engine results and analytics data to identify any discrepancies or areas for improvement. 4. Provide transparency about the strategies and tactics employed in the campaign. 5. Offer potential explanations for the dissatisfaction and propose solutions to address the issues. 6. Collaborate with the client to set realistic expectations and goals moving forward. 7. Adjust the search engine marketing strategy or tactics based on the client's feedback and objectives. 8. Communicate regularly with the client to provide updates on progress and results.

Technical SEO: Ensure search engines can easily crawl and index your client's website. This involves checking for broken links, mobile-friendliness, website speed, and a secure connection (HTTPS). Content Quality: Evaluate the website's content for relevance, value, and user experience. Is the content informative, engaging, and optimized for search engines? On-Page Optimization: This focuses on optimizing individual website pages to rank for targeted keywords. It includes crafting SEO-friendly titles, meta descriptions, and header tags, as well as optimizing images with alt text.

Keyword Research: Identify relevant keywords with high search volume but lower competition. Tools like Google Keyword Planner or Ahrefs can be helpful for this purpose. Short-Tail vs. Long-Tail Keywords: Consider a mix of both. Short-tail keywords are general and have high search volume, but high competition. Long-tail keywords are more specific and have lower search volume, but also lower competition. Search Intent: Go beyond just the keywords themselves. Understand the intent behind user searches for those keywords. Are they looking for information, a product, or a service? Optimizing content based on search intent improves user experience and ranking potential.

Keyword Integration: Naturally incorporate targeted keywords throughout the website content, including titles, headings, body text, and image alt text. However, prioritize user experience over keyword stuffing. Content Depth and Value: Create informative and engaging content that provides value to the target audience. This could include blog posts, articles, infographics, or videos that address their needs and answer their questions. Content Freshness: Regularly update content with new information and insights. Fresh content keeps users engaged and signals value to search engines.

Backlink Building: Acquire high-quality backlinks from reputable websites in your niche. Backlinks act as votes of confidence for your website, influencing search engine ranking. Guest Blogging: Contribute guest articles to relevant websites within your industry. This strategy allows you to gain backlinks and reach a wider audience. Social Media Engagement: Promote your content on social media platforms to increase brand awareness, attract visitors, and potentially earn backlinks from social shares.

High-quality backlinks from other websites can significantly improve search engine ranking. Set realistic expectations SEO is an ongoing process, and it may take some time to see results. Be transparent with your client about what to expect.