What do you do if your CSR strategies aren't effectively addressing social inequality?

Corporate social responsibility (CSR) is the commitment of businesses to contribute to sustainable economic development, social welfare, and environmental protection. However, not all CSR strategies are equally effective in addressing social inequality, which is the unfair distribution of opportunities, resources, and power among different groups in society. In this article, you will learn what to do if your CSR strategies aren't effectively addressing social inequality, and how to apply logical reasoning to improve your CSR performance and impact.

1 Assess your CSR goals

The first step to improve your CSR strategies is to assess your CSR goals and how they align with the needs and expectations of your stakeholders, especially those who are affected by social inequality. You need to ask yourself: What are the specific social issues that you want to address? How do they relate to your core business values and mission? How do they benefit your customers, employees, communities, and society at large? How do you measure and report your CSR outcomes and impacts? By answering these questions, you can identify the gaps and weaknesses in your CSR goals and adjust them accordingly.

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Estela Martín

Abogada, DirCom y RSC en Sincro. Presidenta de la Sección de Igualdad del ICAM. Docente. LinkedIn Top Voices. #SoyEJECON. TOP 200 Favikon 2023 y 2024. Periodista y Abogada.
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La primera base de una buena política de RSC es definir muy claramente quiénes son tus stakeholders y cuáles son tus focos de acción prioritarios. Si p.ej. estás enfocado en alinear la empresa con los ODS de la Agenda 2030, el tema de las desigualdades sociales es crucial. En todo caso, debes centrarte en definir bien tus objetivos, qué problemas sociales quieres atajar, recursos que vas a necesitar para conseguirlos y plazos.

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Praneet Kumar
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Do a social impact evaluation first to identify areas where your efforts are lacking. Are you concentrating on the proper problems? Do your programs reach the most disadvantaged populations? After you have a better understanding, think about changing your strategy. Look for opportunities to use social enterprise or skill-development initiatives to benefit underprivileged communities. Join forces with nearby NGOs to benefit from their experience and establish credibility. Lastly, make a commitment to openness and take responsibility for quantifiable social impact. You may leverage your CSR activities to build a more equal society by working with the community and tackling the underlying problems in a smart manner.

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Felipe Moraes Borges

President of PMI Minas Gerais. Sustainability Portfolio and Project Manager, PMO. ESG and CSR. Teacher, Speaker. PMP®, PRINCE2®, PMO-CP®, IPMA-D®, GPM-S, PROSCI®
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É extremamente importante avaliar a factibilidade das metas propostas e gerencia-las. A aplicação do método OKR para entendimento e compreensão da perseguição dessas metas pode sugerir e direcionar o caminho; revendo-as com frequência. Pode ser que a materialidade, anteriormente realizada, indicou a adoção de políticas para o alcance de determinadas metas sem considerar a capacidade executiva sendo necessário revê-las. É imprescindível que haja uma compatibilização dos eixos e pilares sugeridos com a capacidade de execução de iniciativas que permitam que as metas sejam alcançadas, onde, por sua vez, torna-se possível atender as expectativas das partes interessadas.

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Sergio Gómez Marín

DirCom & RSC en Gestaner
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Si las estrategias de RSC no están abordando eficazmente la desigualdad social, es crucial reevaluar los objetivos de RSC para asegurarse de que estén alineados con las necesidades actuales de la sociedad. Esto puede implicar realizar una investigación más profunda sobre las causas y las áreas de desigualdad que su empresa puede influir de manera significativa. Es importante también establecer metas claras y medibles que reflejen un compromiso genuino con el cambio social y económico. La colaboración con organizaciones sin fines de lucro, expertos en políticas sociales y grupos comunitarios puede proporcionar una perspectiva más amplia y ayudar a formular estrategias más efectivas.

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2 Analyze your CSR actions

The next step is to analyze your CSR actions and how they translate your goals into concrete practices and initiatives. You need to ask yourself: What are the specific activities and programs that you implement to address social inequality? How do they involve and engage your stakeholders, especially those who are affected by social inequality? How do they leverage your resources, capabilities, and partnerships? How do they comply with ethical standards and legal regulations? By answering these questions, you can evaluate the strengths and limitations of your CSR actions and modify them accordingly.

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3 Compare your CSR results

The final step is to compare your CSR results and how they reflect your goals and actions. You need to ask yourself: What are the specific outcomes and impacts that you achieve by addressing social inequality? How do they compare to your initial expectations and targets? How do they compare to the best practices and benchmarks in your industry and sector? How do they create value and competitive advantage for your business and stakeholders? By answering these questions, you can measure the effectiveness and efficiency of your CSR results and improve them accordingly.

By following these three steps, you can apply logical reasoning to your CSR strategies and ensure that they are effectively addressing social inequality. Logical reasoning is the process of using facts, evidence, and rational arguments to reach valid conclusions and make sound decisions. By using logical reasoning, you can enhance your CSR performance and impact by avoiding logical fallacies, such as hasty generalizations, false dilemmas, slippery slopes, and confirmation bias, that can undermine your CSR credibility and reputation. You can also use logical reasoning to communicate your CSR achievements and challenges to your stakeholders and demonstrate your commitment and accountability.

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Estela Martín

Abogada, DirCom y RSC en Sincro. Presidenta de la Sección de Igualdad del ICAM. Docente. LinkedIn Top Voices. #SoyEJECON. TOP 200 Favikon 2023 y 2024. Periodista y Abogada.
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Es fundamental medir el impacto de tus acciones y resultados de tus políticas de #RSC porque las métricas son necesarias para poder evaluar correctamente si estás o no consiguiendo (y en qué medida) los objetivos que te has planteado y en el plazo marcado. Y si no es así o los estás consiguiendo pero en plazo más largo del previsto o surgen problemas... hay que reevaluar y someter a análisis el tema y establecer medidas para solucionarlo.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your CSR strategies aren't effectively addressing social inequality?

1

2

3

4

1 Assess your CSR goals

2 Analyze your CSR actions

3 Compare your CSR results

4 Here’s what else to consider

Corporate Social Responsibility

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What do you do if your CSR strategies aren't effectively addressing social inequality?

1

2

3

4

1 Assess your CSR goals

2 Analyze your CSR actions

3 Compare your CSR results

4 Here’s what else to consider

Corporate Social Responsibility

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