What do you do if your employee engagement is not resonating with influencers?

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When your employee engagement efforts aren't hitting the mark with influencers, it can be a tough pill to swallow. You've invested time and resources into crafting a strategy that you believed would resonate, yet the silence on the other end is deafening. This scenario is not uncommon, but it's a clear sign that it's time to pivot and reassess your approach. Influencer marketing hinges on creating authentic connections, and that starts with understanding what truly motivates and interests the influencers in your industry.

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