What do you do if your large organization needs a comprehensive content strategy?

Big company, content chaos? Here's how to build a winning strategy: Align with goals: Unify content with business objectives. What do you want to achieve (brand awareness, leads)? Know your audience: Research your target personas to tailor content that resonates. Content audit: Assess existing content - repurpose what works, identify gaps to fill. Content calendar: Plan, schedule, and manage diverse content formats (blogs, videos, social media) for consistent delivery.

If your organization needs a content strategy: -Define your goals and target audience. - Conduct a content audit and assess existing content. -Develop a content mission statement and vision. -Create a content calendar and plan. - Produce and distribute valuable, relevant content. -Measure and analyze performance. - Adjust and refine the strategy based on feedback. Hope that helps!

Before drafting any content strategy for any organisation irrespective of big, small or medium, understanding the industry and consumer behaviour is really important. If you are able to develop a user persona, that will help you to define a good strategy for that organisation .

Start with the basics doesn't matter of its big or small at the start - 1. Who is our audience? 2. How do we plan to reach them? 3. Understand the Audience 4. Based on the understanding of the audience start the planning Now you will have an ideas what do you need to start this project.

What do you want? 🤔💭 - Align content goals with broader organizational objectives. - Focus on increasing brand awareness, lead generation, or customer education. - Set SMART goals for clarity and achievability. - Define success criteria to measure progress and guide future content decisions.

Step one is to know your goals. What exactly do you want this content to do for your business? Are you looking to drive more brand awareness, generate leads, or educate customers? Ensure that key stakeholders are on the same page with clear, measurable objectives that ladder up to your overall strategy. Knowing your true north from the start will guide all the other decisions, from the specific content you create to the KPIs you set.

Take the time to analyze who needs to be seeing your content. You should put your budget, time and efforts into the platforms that your audience uses rather than trying to build content for every platform available. Quality over quantity applies with content creation just like anything else!

Consider your audience as characters in a story. Each of them has their own pain points, wishes and goals. Begin by living in their world. Learn who they are­. Understand their struggles. Once­ you see their journe­y, weave your content around it. Write stories that connects with them. Offer fixes urging them to act. Use­ facts to guide your tales. Blending empathy and wisdom, you can lead your organisation to become the guide for your audience, mentoring them and being their companion to navigate through life.

Content Auditing is key to implementing a  comprehensive content strategy. It's like cleaning out your closet before going shopping. Simply; - Check out the analytics from your existing social media pages, websites and other channels you use etc.  - Evaluate your content and its performance. - Identify the content that works and that doesn't  - Then categorize based on audience engagement.  Use these insights to plan your content strategy, focusing on goals, target audience interest, and set realistic KPIs Bonus tip; Definitely check out what your competitors are doing. See what works for them----who knows you can get a bunch of ideas for your new strategy.

A content audit can tell you what's working and what isn't working. But it can't tell you why. To know that, you'll often need access to data from other silos. So keep that in mind.

If I'm to create a content strategy for a large organization, here are few of the things I'll put in mind Research Target Audience: I can't just come up with a random strategy, hoping that it'll achieve the results that the clients desires. First step in knowing the target audience is to have an indepth call with my clients marketing team, then go on to personally research and analyze what their proposed audience looks like. Then Brand Values: What are the values that this brand wants to convey. If I'm working with a brand in hospitality for instance, one that thrives on sustainability, I'll put in mind, to add content that sends this message to their audience. I'll make sure to curate blog contents that relates sustainability and

In my opinion, SEO Optimization is another effective strategy to include in your strategy development plan. Adding SEO optimization to the mix is like crafting a treasure map for your audience. By strategically placing clues (keywords) and markers (meta tags) alongside your content and captions, you guide search engines to uncover the valuable content you've created. Now, this not only boosts your visibility but also connects you with your target audience who are actively seeking for what you're offering.

Action time ✴️ - Develop an implementation plan to execute your content strategy. - Outline resources, tools, and processes needed for content creation and management. - Assign dedicated team members for writing, design, and analytics. - Establish clear workflows and communication channels for smooth execution. - Regularly review and adapt the plan based on audience behavior and market trends.

First things first, create a style guide for your company. Make sure it is accessible to everyone. And really hammer it home, every chance you get. Bring it up in every meeting. Make sure marketing and salespeople are educated on how to use it and why it's important.

In my opinion, To create a content strategy for a large organisation, evaluate current content and audience demographics. Establish clear objectives and KPIs aligned with business goals. Develop a content calendar and workflow processes. Create guidelines for consistency. Implement systems for content creation, editing, and approval. Monitor and analyse performance metrics for optimisation.