What do you do if your lead nurturing efforts are falling short and your relationships aren't lasting?

In this business, as with any, if something isn't working then perhaps it's time to consider a pivot (anyone else picturing Ross from friends here??). Take a step back and re-evaluate, who are you targeting, how can you best reach them, put themselves in your shoes and think "what would I respond best to". After all, in our industry it's all about understanding people and being able to both create and meet, even exceed their needs. Fine-tune every facet of your strategy, tweaking and testing as needed until you start to get the results that you desire.

For me, something was not going right in lead nurturing. It was exactly like a fancy shirt losing its shine. All my connections lost interest in our products & services. I stopped watching each person and checked my whole plan, like looking at every button and fixing it. Were my emails boring? Find missing buttons. Personalized messages And timely follow-ups became the answer. This was our Audit strategy. Since 2023, our connections have grown, leads feel valued, and revenues improved. Remember to focus on care, not just contacts. It's the secret to building strong bonds that lead to sales. But remember, care takes time. Like that fancy shirt, leads need attention to succeed. Let's create memories and care for each other!

Struggling to maintain relationships in lead nurturing? Here are 3 tips: - Be authentic: Genuinely connect with prospects by understanding their needs and offering value. - Keep it personal: Customize communication to make each prospect feel special and appreciated. - Be patient: Long-lasting relationships take time, so stay committed and focused on building trust.

To improve our lead nurturing techniques firstly we have to evaluate our current lead nurturing strategies and understand where they may be falling short. We need to reassess and make the necessary changes in our target audience, target location, target companies, their industries messaging styles & timing to ensure that our planning and strategies are on the right track.

Take a step back and evaluate your current lead nurturing strategy. Identify areas where you may be falling short, such as targeting the wrong audience, sending irrelevant content, or not following up consistently. Gain a deeper understanding of your target audience's needs, preferences, pain points, and buying journey. Segment your leads based on their characteristics and behaviors to deliver more personalized and relevant content.

Assess whether your current offerings are relevant, valuable, and appealing to your target audience. Ensure that your content educates, engages, and addresses the specific questions and concerns of your leads. By tailoring content to meet the needs and stages of your leads, you can rekindle their interest and smoothly guide them through the sales funnel. High-quality, targeted content also helps establish trust and authority, which are crucial for building lasting relationships.

The most important thing to build trust with the leads is content that resonates with them and gives them value. A large number of marketers are keen on selling their product or service as soon as they generate a lead, but with the marketing landscape changing so rapidly, prospects want to evaluate and compare your product or service especially when they are in the consideration stage of the funnel. Your content must not be generic and must address the pain points of the target audience. Remember that the leads is not looking for your services they are looking for a transformation. Engage with the leads such that they can see the transformation and not just another online brochure.

When lead nurturing isn't working and relationships don't last, it's time to tweak your content. Make sure what you're sharing is helpful and interesting to your audience. Try different topics and formats to see what they like best. Keep improving your content to keep them engaged.

In times when hyper personalisation is the key to improving customer engagement and lead outcomes, it's a no brainer that when lead nurturing strategies are to be relooked into, customising communication has to become a key part of your marketing and lead management strategy. With robust and intelligent CRM systems in place, one can easily pluck & sew, personalised content to make the content targeted and impactful.

Listen more Talk less- Ask open ended question, actively listen to their responses and tailor your communication accordingly. People buy solution not product, focus on value not features

Test out a variety of communication platforms including email, social media, webinars, and personalized messaging. Analyze which platforms have the strongest impact on your audience and allocate more resources to those platforms.

Analyze how frequently and through which channels you interact with your leads. Adjust the frequency and tone of your messages to suit their preferences and needs. Implement refined communication tactics like segmenting your audience, personalizing your messages, and selecting the most effective channels. Effective communication is about the right message at the right time and in the right way, which can strengthen your connections with leads.

It is very important to personalize your communication by segmenting your leads. One size fit all generally does not work especially when you have a very big list of a large number of leads. I would go for hyper personalization especially in cases where the LTV of the customer is high. Using AI powered chatbots that can engage with the leads at the top of the funnel and can also answer frequently asked questions is another way to engage with the leads in the consideration phase. Don't bombard your leads with updates every hour about your product or services. Use this opportunity wisely so that you don't appear to be desperate.

With automation we can nurture leads with right message at the right time. Personalisation and cadence settings are the powerful options that delivers the content as per the audience and their preferences. Nurture should be like more educate and less promote. We should always know when to pause and resume, as it helps to control how we communicate with our audience. So when is the best time to nurture your lead, it is always when the lead first entered into our system and sometimes depends on the campaign nature.

In my experience integrating AI chatbots can be very powerful strategy for nurturing leads whether they are at the top of the funnel or down below. An AI chatbot can act as your personal virtual assistant 24*7. Engaging with a prospect right at the point when they become a lead is very important and a chatbot can help you avoid leads from falling through the cracks. A trained chatbot can not only help you with the initial engagement with the lead. It can also help with lead qualification, give personalized recommendations, answer to FAQs and more. When you connect this with a CRM, you can keep track of the lead activity, and this can help you figure out what which stage of your funnel are leads falling of the cracks.

Social media listening tools play a very vital role in finding out what customers are saying about your product/service or your brand in general on social platforms. If there is enough conversation going about your brand you can take this feedback to understand what the strong and weak points of your brand are use this to improve your lead nurturing strategy. Conduct surveys with your existing clients to find out how they perceive your brand in exchange for a small incentive can go a long way in helping you recognize the strong and weak points of your brand. Incentives like discounts or a small freebie will not only help you in your lead nurturing strategy but will also help you build a loyal customer base.

Personalize your emails and be sure they have content of value and educate rather than sell. Use short blogs.webinars. and socisl like LinkedIn. Also integrate phone calls. Remember if you are prospecting your goal should be to set up a discovery call. Also learn email no no's. Its a muti channel approach and reassessing your approach and content

Once you open a dialog with a prospect use personalized, as much as possible, video's of yourself and also use texting as they have a 90% open rate versus emails at 20% or less.

First, you need to evaluate your lead generation process... then - Analyze your Audience - Continuously optimize your lead nurturing strategies based on the insights and data gathered from your performance analysis. - Improve your communication with the lead - Leverage the automation tools - Answer your lead's questions Pro tip: ( Let them talk )

- 💬 Seek feedback from leads to understand pain points. - 🔄 Adjust communication frequency and content based on feedback. - 🚀 Offer valuable resources or insights to re-engage leads. - 🌟 Personalize interactions to show genuine interest. - 💡 Implement a lead scoring system to prioritize follow-ups. - 📊 Analyze past interactions to identify areas for improvement. - 🤝 Build trust through consistent and transparent communication. - 🎯 Set clear expectations and follow through on commitments. - 📝 Keep detailed records of interactions for future reference.

Consider if your budget is too low if you don’t get enough leads. A good lead generation campaign needs to be able to reach the entire target group at least three times over a certain period.

Reinvigorate your lead nurturing! Reassess content: Ensure it addresses current pain points and offers real value. Segment leads: Tailor communication based on needs and interests. Personalize outreach: Go beyond generic emails - acknowledge specific challenges. Increase engagement: Utilize interactive elements like polls or surveys. Track and analyze: Measure results and refine your strategy for stronger, lasting relationships.