What do you do if your new technology strategy needs to incorporate influencer marketing platforms?

In the tech world 🌍, jumping into influencer marketing without a clear plan 📝 is a no-go. At @DCMS, we believe in tailoring our approach 🎯 to meet our specific goals: be it boosting brand awareness 📈, educating about our products 🎓, or driving sales 💰. It's all about choosing influencers who not only align with our brand's ethos ✨ but also understand the nuances of our technology 💡. This strategic match ensures our message resonates with the right audience 🎧, making every campaign more impactful.

Look into what your strategy aims to accomplish and consider how influencers might contribute. This might involve widening your brand’s reach or boosting product knowledge among your audience.

You would first need to research the background on influencer marketing, to get a foundation of what works and what doesn't. What is your target audience and based on that, locate the influencers that define the audience you need. When starting out, start slow, measure results like click tracking, uniques, reach. Based on this data, refine your campaign and increase it to a minimum. By doing this with each new campaign, you will use a more optimized form, and over time the reach and return will be gigantic. If you don't have the required skill, look for portfolio agencies and start cooperation with them

What are your goals (brand awareness, product launch, etc.) and who is your ideal customer (demographics and online behavior)?

Incorporate influencer marketing platforms into your new technology strategy by researching and collaborating with relevant influencers. 🚀💻 #InfluencerMarketing #TechStrategy #Innovation

Choose platforms where your target audience spends time (think LinkedIn, YouTube, niche forums). Consider platforms with built-in influencer marketing tools for a smoother experience.

Select the social media platforms where your target audience is most active. It’s also important to consider where potential influencers already have a strong presence.

Choose the appropriate digital marketing platform: Instagram? Tik Tok? Facebook? Budget accordingly and monitor regularly.

Do your research! Never hurts to review different platforms to find the best match. Compare platforms based on functionalities. Consider features like influencer discovery with audience insights, campaign management tools for seamless collaboration, and performance analytics to track your ROI.

As mentioned above it may not be about technology. We use Brand 24 but there are plenty of other platforms out there. Influencer marketing should be about creating key persons of influence rather than influencers.

If you have decided on your objectives then you can work out how this factors across your marketing mix as to the funds you need to allocate. For example if this is about visibility then you can decide how to balance this with your paid media or if you are really advanced you will be driving all your visibility though social selling.

Allocate funds wisely. Remember, it’s not just about paying for influencer partnerships but also about investing in the tools for tracking campaigns and analyzing their success.

Allocate a budget for influencer fees, content creation, and campaign management. Collaborate with influencers to create engaging content that showcases your technology.

Work with influencers to create content that aligns with your brand’s voice and goals. Authentic content usually resonates better with audiences.

Here are some tips for creating effective content for LinkedIn: 1. Define your target audience and goals Before creating content, be clear on who you are trying to reach (prospective clients, recruiters, industry peers) and what you want to achieve (brand building, thought leadership, job seeking). 2. Share insights and expertise LinkedIn is a professional platform, so focus your content on sharing valuable industry knowledge, expert tips, and insights from your experience. This establishes your credibility. 3. Use a mix of content formats Don't just stick to text posts. Incorporate visual content like images, videos, slides, PDFs to make your posts more engaging. LinkedIn Live video is also a great option.

Create content that’s evocative and interesting which appeal’s emotionally to your target audience. Words, music, themes and ideas that speak and resonates with your audience will go a long ways towards capturing new audiences.

Regularly check the performance of your influencer campaigns. Use metrics like engagement rates, conversion rates, and return on investment to measure success.

Use analytics to measure the impact of your campaigns and refine your strategy for future success.........................

Once campaigns are live, keep an eye on performance. Use platform analytics to track key metrics like engagement, reach, and conversions.

Engage Continuously: Maintain post-campaign communication with influencers, like providing feedback and discussing future collaborations. Recognize Efforts: Acknowledge influencers' contributions to foster loyalty eg, a software startup that publicly thanked influencers for their work, leading to stronger partnerships. Seek Feedback: Encourage influencers to share insights and suggestions. A tech firm improved its products based on influencer feedback, enhancing market relevance. Explore Collaborations: Look for new ways to work together creatively. A tech giant partnered with influencers on innovative projects, boosting brand visibility. Value Authenticity: Prioritize genuine relationships over transactional interactions.

Influencer marketing thrives on long-term partnerships. Foster genuine connections with influencers for a sustainable strategy.

Influencers that are real brand ambassadors are so valuable - they will be seen as much more authentic and likely to fuel their audience’s enthusiasm.

Data security and compliance are critical. Choose a platform that prioritises data security and offers features to ensure adherence to FTC and industry regulations!!