What do you do if your organization lacks a user-centered culture?
In an ideal world, every organization would inherently understand the value of a user-centered culture, where the needs and experiences of users are paramount in guiding product development and service delivery. However, the reality is that many organizations still operate with a focus on business goals, technology, or design that does not always align with user needs. If you find yourself in such an organization, it's crucial to advocate for a shift towards a user-centered approach. This can be a daunting task, but with the right strategies, you can begin to steer your organization in the right direction. By demonstrating the value of UX research, fostering empathy for users, integrating user feedback into processes, educating your colleagues, and leading by example, you can gradually build a culture that prioritizes the user experience.