What do you do if your personal brand audience is difficult to identify and target?

Algo que escuche hace poco acerca de la marca personal y que me hace total sentido con este punto es lo siguiente: -Si eres tú mismo y no pretendes ser alguien más, es casi imposible que te equivoques siendo tú. El no poder "identificar" esa audiencia, va mas de la mano en el hecho de que aún no sabemos quienes somos y que realmente queremos proyectar a los demás.

Reflect on your strengths, values, and unique perspective within your field. Identify the topics you're passionate about and the expertise you can offer. Your personal brand should authentically reflect these aspects, attracting an audience that values and resonates with your uniqueness. Remember, your personal brand isn't just about what you project; it's also about who naturally connects with you.

Here's a comprehensive approach to tackle this challenge: -Start by thoroughly understanding your own personal brand identity, including your strengths, values, and USP. -Conduct thorough market research to gain insights into your industry, niche, and competitors. -Develop detailed buyer personas to better understand your ideal audience segments. -Experiment with different types of content across various channels to see what resonates with your audience.

Para elegir a nuestra audiencia primero tenemos que elegir qué problema queremos atacar 👌 ¿Por qué? Porque nuestro cliente ideal va a estar definido en principio por nuestros intereses e identificación sobre qué podemos aportar. Resolviendo estos puntos, nos adentraremos en conocer e identificar esta audiencia que puede solicitar nuestros servicios

Here is the solution - Self-Assessment: - Identify your skills, experience, & values. - Answer "who can benefit most from what you offer?" Engagement Analysis: - Who interacts with your content? - Analyze demographics & interests to find common threads. Expand Horizons: - Join online communities, attend events or network with people in your niche. - Observe who resonates with your ideas. Seek Feedback: - Ask colleagues, mentors, and existing followers for their honest opinions on your brand. Refine Messaging: - Based on your findings, tailor your content and communication style to speak directly to the needs and interests of your target audience.

Constancia y disciplina. Para poder analizar datos, primero debemos tener de donde generarlo. El ser constante en tus publicaciones o lo que sea que estés compartiendo como contenido de valor, te dará las métricas para evaluar los comportamientos de tu publico y con que empatizan mas. Al final, la constancia te hará mejorar. Un consejo que no falla. Si no dejas de intentar, te volverás mejor, y si no dejas de presentar tu propuesta de valor, inevitablemente alguien creerá en ti.

Likes, comments or other engagements can be misleading. Look at what happened off os social media. What conversations started or opportunities were generated. Likes are not cash.

La investigación es fundamental para convertir una idea en una oportunidad de negocio exitosa 🎇 Estar atentos a qué contenido consume nuestra audiencia es de gran ayuda para conocerlos mejor. Y no sólo nuestro contenido, sino también indagar qué comentan en otras publicaciones, para conocer dudas, intereses y deseos que puedan tener. Recomiendo usar el análisis de LinkedIn para ir evaluando nuestros contenidos ✍

Review Data Insights. However, don't overlook qualitative feedback for holistic insights. 1. Analyze high-engagement posts and their audience demographics. 2. Identify recurring themes or interests among engaged users. 3. Leverage feedback to refine your audience targeting strategy. Utilize data and feedback synergistically to enhance engagement and audience resonance.

Salir de la zona de confort, no hay de otra. Si el segmento de mercado al que vamos aun no es claro o incluso si nuestro perfil de cliente no esta totalmente definido, es salir a explorar es la única forma en que podremos reunir los datos suficientes para afinar nuestro nicho y el perfil de nuestro buyer persona.

Most people grow a network by accident. You are known by the company you keep so who would you like to support and be supported by. Make a list pf people you'd like to be closer to and start being of service.

Nuestra red de contactos es una aliada para el crecimiento sostenido 🚀 Identificá colegas y profesionales que complementen tu profesión. Lejos de ser una competencia, con colegas compartimos audiencia y esto puede hacernos ganar visibilidad más rápido. Interactuá con su contenido y verás cómo comienzan a hacerlo también con el tuyo 🙌

Broaden Your Reach. Yet, don't overlook niche communities for deeper connections. 1. Engage in diverse online forums, events, and groups. 2. Participate actively to understand varied audience interests. 3. Uncover hidden audience segments aligned with your brand. Diversify your network to uncover unexplored audience opportunities.

We're hard wired to pay attention to the negative and rarely notice the positive things people say about us. Keep a compliment journal and you'll discover all kinds of things which really matter to others which you'd never considered. Sounds a bit narcissistic but you want to do more of what people value and what gets measured gets attention.

Esto es algo que se hace como parte del diseño de un modelo de negocio, al final, nuestra marca personal es en si, un negocio. Hacer entrevistas a los usuarios te dará sin más la información que necesitas, datos duros y concretos de qué si debes seguir haciendo y qué no vale la pena.

Una marca personal sin feedback es como un barco sin brújula 🧭 ✔Solicitá feedback de tus servicios para saber cómo mejorarlos y atender mejor las inquietudes. ✔Pedí a colegas con los que tengas relación que te cuentes cómo ven ellos tu marca personal ✔Y también solicita información a tus amigos, porque al ser quienes mejor te conocen pueden decirte si tu marca se alinea a tu persona.

Seek Direct Input. However, don't wait for feedback to come to you. 1. Reach out to peers, mentors, and followers. 2. Ask about perceived strengths and valuable content. 3. Actively engage to glean honest insights. Directly soliciting feedback fosters deeper brand understanding.

Craft Tailored Messaging. However, avoid over-generalization in your approach. 1. Customize language, tone, and topics. 2. Directly address audience interests and needs. 3. Focus on meaningful connections over broad appeal. Refining messaging strengthens audience engagement.

Don't expect to come out of the gate being super clear. Messaging gets clearer with use and with practise. Go on one podcast and you'll kick yourself for being a bumbling fool. Do that a dozen time and you'll get clear and effective. Clarity comes with practise. So practise. Sucking is the price of getting good.

If it is becoming difficult for you to target your personal brand audience, then make sure that you refine your messaging effectively. Assess the efficiency of your current messaging by soliciting feedback from your audience and analysing the engagement metrics. Once done, align your communication to resonate with your target audience by personalising it specifically for them instead of pleasing everyone. Make sure that your messaging addresses the needs and the pain points of the people so as to arouse interest in them. Refining your messaging constantly through feedback and improvising will help you to attract a better audience and even retain the previous one.

If it is becoming difficult for you to target your personal brand audience, then make sure that you refine your messaging effectively. Assess the efficiency of your current messaging by soliciting feedback from your audience and analysing the engagement metrics. Once done, align your communication to resonate with your target audience by personalising it specifically for them instead of pleasing everyone. Make sure that your messaging addresses the needs and the pain points of the people so as to arouse interest in them. Refining your messaging constantly through feedback and improvising will help you to attract a better audience and even retain the previous one.

Cada plataforma es distinta, con publico y engagement diferente. Probar, ajustar y reajustar el contenido y la táctica será crucial. Algo que escuche hace poco y me hizo sentido es lo siguiente: -En redes sociales, tienes todos los días la oportunidad de crear un contenido que se vuelva viral, así que sigue intentando.

Personal Branding is all about the right strategies and experimentation. And each platform works differently. That´s why with my customers we start by discovering their brand DNA, where we dissect: * Who they are as a professional * Whom they are meant to serve * How they are to serve After that, we will define a strategy and stick to it, constantly analyzing the metrics and changing whatever is needed. The key here is to know your audience inside and out. And the best way to find out who your audience is: You are better qualified to serve the person you were before.

When trying to pinpoint your audience for your personal brand, think of it as a series of experiments. The landscape is always shifting, and what resonates today might not tomorrow. So, keep tweaking, learning from each attempt. Something I always try to remember is that curiosity is your compass. Let it guide you through the fog of uncertainty. You might start a podcast, pen blog posts, or dive into the latest social platform. Each step is a learning opportunity, a chance to engage and understand who's listening on the other side. This approach isn't just about finding your tribe; it's about the journey of discovery. Keep it simple, stay curious, and the rest will follow.

1. Do a complete research about your niche. 2. Create multiple buyer personas. Then: Best way is to experiment, add content, see who react to it. Who is adding comment or reposting the content. Or you can do a detailed analysis of your competitors. Identify: 1. Who are liking and commenting on the posts. 2. Check the followers. 3. Attend their sessions and webinars.

You can never do it right for everyone - so do it right for yourself! Know who you want to work with: Who makes you feel the best? With whom can you be the best version of yourself? That's your target audience. Forget the rest.

𝗦𝘁𝗮𝗿𝘁 𝘀𝗵𝗮𝗿𝗶𝗻𝗴 𝗶𝗻 𝗽𝘂𝗯𝗹𝗶𝗰. 𝗬𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝘄𝗶𝗹𝗹 𝗿𝗲𝘃𝗲𝗮𝗹 𝗶𝘁𝘀𝗲𝗹𝗳 𝘁𝗼 𝘆𝗼𝘂. Even though "𝘯𝘪𝘤𝘩𝘪𝘯𝘨 𝘥𝘰𝘸𝘯" is a common advice to build a personal brand. The reality is that 𝘆𝗼𝘂 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗻𝗶𝗰𝗵𝗲. And the way to find your perfect audience is by putting yourself out there so that 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻 𝗳𝗶𝗻𝗱 𝗬𝗢𝗨 🫵

A quick rule of thumb to keep in mind, if you are really struggling with your personal brand, might be to think about yourself, a few years ago. -What were the topics that interested you? -What did you find helpful during that time/ those years of your life? -What would you have loved to know back then, that you can help teach others now? ^These are a few quick guiding questions that might help to get the ball rolling when you are trying to figure this area out. Also! Remember that you do not need to be an expert to teach/ share with others. Sharing your own process and journey is authentic and would be helpful to people.