What do you do if your personal brand as a mid-career executive is not gaining traction?

In my experience, conducting a comprehensive audit of your personal brand is crucial. Start by evaluating your online presence, including social media profiles and published content. Ensure consistency in messaging and visuals. Reflect on whether your brand accurately portrays your professional achievements and expertise. Additionally, consider how peers and industry leaders perceive you. This introspection can uncover disparities between your self-perception and others' perceptions. Identifying these gaps is the initial step toward making necessary adjustments to enhance your personal brand.

If your brand as a mid-career executive isn't gaining traction, it's time to reassess your strategy. You can start by identifying your unique value proposition, refining your messaging, enhancing your visibility through networking and thought leadership, and seeking feedback to improve and adapt.

Evaluating your personal brand is an important step in building and improving your professional image. The goal of evaluating your personal brand is to understand how you are currently perceived and identify areas for improvement to align with your professional goals. Identify your strengths and weaknesses. Your personal brand should be a true reflection of who you are, including your unique skills, experiences, and values. Understand how you are positioned in your market. What is your unique selling proposition? How do you differentiate yourself from others in your field? Assess the impact of your actions and achievements. How have you contributed to your industry or field? What are your most significant accomplishments?

Start by conducting an honest assessment of yourself. Hard to do sometimes, but necessary. Identify gaps and areas of improvement. What are your strengths, areas you must develop, values and goals? Do they align with your brand? Feedback is key. Seek out information from trusted advisors, mentors, and colleagues. They can help identify areas you may need missing.

First of all you need to understand how are you perceived. Prepare a short list of questions and ask people in the organization to answers. This will help you understand how people see you. Sometimes I found useful to extend the questioner to my partner, friends and family. In this case you will understand how the level of reletionship influence how you are perceived.

Being your authentic self cannot be overstated. If you’re working in a culture or in a style that is counter to who you are, and what makes you do your best work, you’re likely in a role or team or org that’s not aligned to your values. This not only has short term impacts, but also long term ones that robs you of time and energy you can spend on building you. You should be looking for ways to change slightly if something is ineffective, not 180.

cross roads are challenging. cannot remain a dinosaur, need to evolve and adapt. cannot compare and kill yourself over it. staying positive to fight another day and always looking forward. what you have done is done, next what?!

If your personal brand as a mid-career executive isn't gaining traction, ensure it aligns with your core values and the values of your target audience. Authenticity is key; your brand should reflect your true self and resonate with your professional ethos. Reassess your brand's message and image to ensure they authentically represent your beliefs, skills, and career goals. Alignment with your values not only strengthens your brand's appeal but also attracts the right opportunities and networks that share and support these values.

“Your personal integrity is deeply rooted to become the garden for your brand. -Helly “ ✨ Brand and an individual’s action must align in every regard. It’s important to keep tabs on this as a growing individual and as you work for companies that outgrow their brand as well.

Una marca personal, sin duda, debe reflejar los valores y principios de a quien representa pero no sólo en el ámbito profesional, también en el personal. Es necesario hacer un trabajo retrospectivo que permita determinar los 3 o 4 más significativos y utilizarlos como faro conductual para cualquier tipo de comunicación que se vaya a realizar. Así se crea un posicionamiento definido y se establece una conexión entre audiencia y autor efectiva.

Are you a thought leader in your field? If the answer is yes, then share that information. Write articles, post content, and let others know from your experience what you believe is important in your field of expertise.

When you think of your personal brand, treat it as if you were a professional brand. People won't know about you if they don't hear about the brand enough. Think about how you can network effectively and strategically to push your brand in front of others who can help you grow in your career. What successes, challenges, stories do you want to put out publicly for others to see and keep you top of mind? Are there panels, award shows, mentoring opportunities that you could commit to to better grow your personal brand within the industry?

at this age, it is not about quantity. be self aware and focus on you niche. should you have not figured that yet, get a mentor whom you can trust. online platforms do help some visibility however with time the traction dies out.

Let me advocate to never stop networking. As you approach executive level positions the time to genuinely network because far and few in-between. Most of the time it’s out of role expectation not personal choice. So my word of wisdom would be to always remember YOU must keep 1 event bi-monthly where you can genuinely connect and network.

Saber determinar quién es la audiencia concreta a la que te diriges es básico para concretar acciones que te ayuden a conectar con ellos. Sin duda, ser reconocido en el sector profesional como líder de opinión es un factor clave, y esto sólo es posible conseguirlo diseñando y desarrollando una estrategia de comunicación personal.

We are in the position because our recognized achievement, implement strategy, aligned with the company goals and other positive values. But it doesn't means that we always in up side position or being accepted by others when we are climbing to the top position. One thing that we need to do is step back. See others how they positioned us, figure out the gap in current situation, and ask open feedback from others. Then you can find some ideas or try 'out of the box' thinking, that not in common ways but you believe it will works for the organizations. It will brings others to look up you, either they agree, or curious, but at least you start as an initiator for new initiative. That's the collaboration will start and your existence become on!

Wir sollten unserem Netzwerk kontinuierlich Mehrwert bieten, indem wir unser Fachwissen teilen und uns als Vordenker in unseren Bereichen etablieren.

Aktualisieren Sie Ihre Fähigkeiten und Kenntnisse, um den sich wandelnden Anforderungen gerecht zu werden. Nutzen Sie soziale Medien und Netzwerke, um Ihre Sichtbarkeit zu erhöhen. Bauen Sie authentische Beziehungen auf und kommunizieren Sie klar Ihren Wertbeitrag. Erwägen Sie auch Mentoring oder Coaching, um Ihr Profil zu stärken. Flexibilität und kontinuierliche Verbesserung sind entscheidend für eine erfolgreiche persönliche Marke.

Wir sollten konstruktive Kritik von vertrauenswürdigen Kollegen oder Mentoren suchen und bereit sein, Änderungen vorzunehmen, um die Wirkung unserer Marken zu verbessern.

Algo que se debe tener en cuenta es el entorno. Retroalimentarnos no sólo de las opiniones de colegas y amigos. Eso puede ayudar. Y también tomar en cuenta cómo ha evolucionado la presentación de los perfiles profesionales y aplicarlo al nuestro. Revisar nuestra imagen y nuestro desempeño en todas las redes, pero también en cada una de nuestras presentaciones en formato analógico. Sí... No olvidemos que el persona a persona nos dará mucha información. Allí también está la retroalimentación.

🔑 adjusting is KEY! You must realize what is working well and be able to pivot appropriately in any regard. Your success in something depends on your discipline to adjust and keep going. ✨🙌

Without a doubt, for a personal brand, flexibility and the ability to adapt to industry changes and audience needs are essential. For greater success, the brand must constantly follow industry trends and adjust its strategies in a timely manner. This may include exploring new platforms for audience engagement, revisiting communication methods, or even redefining target audiences. Flexibility and adaptability can make the difference between a stagnant brand and a dynamic, thriving one

Wenn unsere persönlichen Marken nicht an Zugkraft gewinnen, sollten wir unsere Strategien überdenken und flexibel in unserem Ansatz sein.

Hahaha. Personal brand. You quit paying attention to idiots that write drivel on social media about "personal branding" and get to work. By this time in your life, you should know better.

Personal brand is not only about visibility and social media. It is about “You being you”. Do not just follow what others are doing. Identify your strengths and approach your goals in your style. Making sure you are representing yourself in meetings, with the team or socially will help you build your personal brand.

Position yourself as a thought leader in your field by sharing insights and knowledge. This could be through writing articles, speaking at conferences, or contributing to industry discussions. Building a personal brand takes time and effort. But with persistence and the right strategies, you can create a strong and influential brand.

If your personal brand as a mid-career executive isn't getting noticed, actively work on increasing your visibility and credibility in your industry. Ensure your brand accurately reflects your skills and values, engage with peers on platforms like LinkedIn, and seek out opportunities to showcase your expertise through speaking engagements or articles. Network with influential individuals and welcome feedback to continually improve your brand presence. Consistently demonstrating your expertise will help elevate your personal brand as a mid-career executive. #ahmedalaali11

quit. turn your expertise into entrepreneur. go from needing a job to companies needing you follow me and i will show you how