What do you do if your personal brand needs a boost?

To boost your personal brand: Define Your Brand: Clarify your values, strengths, and unique qualities. Online Presence: Improve your presence on social media, blogs, and professional networks. Content Creation: Share valuable content showcasing your expertise. Networking: Connect with peers, mentors, and industry leaders. Personal Development: Keep learning and developing skills to stay competitive. Brand Consistency: Maintain consistent messaging and visuals across platforms. Seek Feedback: Ask for input from colleagues, clients, and mentors to improve.

Instead of reflecting, I’d say that putting a conscious approach to the image you are displaying is more important. If you “reflect” too long you might lose sight of what you are trying to do, as opposed to what you’re doing today.

When I wanted to refresh my image, I DM’d a friend asking if he could help me with some photoshop, and boom, my new headshot looks great! Reach out to creative people in your network and see if they can do you a quick favor. But don’t expect them to put a large amount of time or effort into something they do for free.

One of the most cringe-worthy things that people do is connect with folks on Linkedin and say nothing but fluffy, empty platitudes. “Im looking to expand my network, can we connect on Linkedin?” “Hello, hope you’re having a good day. What does your company do?” 🤢🤢🤢 If you don’t have something dynamic, truly mutually beneficial, or helpful to say to someone on LinkedIn, stay out of the DMs.

I gained most of my following by doing two things: Posting what worked well for me in sales development. Telling true stories of moments that other sales dev pros could relate to.

Drawing from my professional experience, I wholeheartedly agree with this text. Authenticity is indeed the cornerstone of a strong personal brand. In my career, I have found that being genuine and transparent about my passions and professional goals has not only attracted the right opportunities but also helped me build a network of trust and loyalty. It's not about revealing every personal detail, but about being honest and open in your approach. This authenticity resonates with people and helps in creating meaningful and lasting connections.

Your personal brand is not your company’s brand. It’s tragic when you see a LinkedInfluencer who constantly posted about their company get laid off, and the green “open to work” banner pops up on their profile photo. Build your brand for you. Take it with you wherever you go, no matter what company you work for.