What do you do if your personal brand as a self-employed business manager needs strengthening?

In the competitive realm of self-employment, establishing a robust personal brand is paramount for business managers. If you find your personal brand needing a boost, it's crucial to take proactive steps to enhance your reputation and visibility. Your personal brand is the unique combination of skills and experiences that make you stand out in the marketplace. It's how clients perceive you and why they choose you over competitors. Strengthening your brand not only attracts more business but also allows you to command higher rates and build a more sustainable career.

1 Audit Yourself

Begin by conducting a thorough self-audit. Scrutinize your online presence, from your LinkedIn profile to your personal website, and evaluate how they reflect your professional image. Are they up-to-date and do they showcase your expertise effectively? Consider the message you're sending through your social media activity. Is it consistent with the brand you want to project? This self-reflection will highlight areas for improvement and help you craft a more cohesive personal branding strategy.

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2 Value Proposition

Clarify your value proposition. What unique benefits do you offer that set you apart from other business managers? Your value proposition should be a clear statement that explains how you solve your clients' problems, delivers specific benefits, and tells why you're the best choice. It's not just what you do, but how you do it differently or better than others. Articulate this proposition in all your marketing materials and conversations to reinforce your personal brand.

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3 Network Smart

Networking is a powerful tool for strengthening your personal brand. Engage with industry peers, join professional groups, and attend relevant events to expand your visibility. Networking isn't just about collecting contacts; it's about building meaningful relationships that can lead to referrals, partnerships, and new opportunities. Remember, the stronger your network, the more robust your personal brand becomes as others begin to associate your name with quality and reliability.

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Julio Del Pozo Simarro

L&D Partner | Executive & Teams Coaching | Leadership skills development | Positive workplaces | Career growth | ES-EN-FR
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You can join an organisation like BNI which can be a powerful boost to your networking and sales. They also teach you how to best take advantage of the opportunities within, but you have to let yourself be guided. In any case, don't skip step 2 before networking: you need first to have a very clear value proposition and REHEARSE the delivery. Practice your elevator/investor pitch, and test it with people you trust, until you deliver an impression that will have you sticking in people's minds.

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4 Content Creation

Invest time in content creation. Write articles, create videos, or start a podcast to share your insights and expertise. By producing valuable content, you position yourself as an authority in your field. This not only showcases your knowledge but also helps to build trust with your audience. As more people consume and share your content, your personal brand gains traction, and your reputation as a thought leader grows.

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Laura Villamil

KA Director LATAM | Industrial Dishwashing & Hygiene Solutions | Industrial Dishwashers | Sustaintability | CircularEconomy | Hygiene | Water | Savings
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Hoy en día estamos en una situación privilegiada frente a décadas anteriores, donde no existía una #comunidad virtual. Hoy podemos llegar a posibles clientes y lugares inimaginables a través de la red social más adecuada al objetivo. Para los autónomos, Instagram puede ser una herramienta fabulosa para crear contenido de valor y ser referenciado por otros clientes. LinkedIn, más orientado a profesionales que forman parte de una organización, es también un medio perfecto para llegar a tu público. Si no tienes experiencia en redes te aconsejo cursos prácticos y gratuitos, disponibles en plataformas como YouTube. Crea tu plan de medios y contenidos y a partir de ahí, tú mismo te pones tus límites!

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5 Consistency Counts

Maintain consistency across all platforms. Your brand message, visual identity, and the way you communicate should be uniform whether you're on social media, your website, or handing out business cards at a conference. Consistency helps people remember you and reinforces your professional image. It also ensures that no matter how someone encounters your brand, they receive the same core message, which is essential for building recognition and trust.

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6 Personal Development

Lastly, never underestimate the power of continuous personal development. As a self-employed business manager, staying updated with the latest industry trends and enhancing your skill set is vital. Attend workshops, take courses, and read extensively. By committing to lifelong learning, you not only improve your service offering but also demonstrate to clients and peers that you are dedicated to excellence in your field.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Julio Del Pozo Simarro

L&D Partner | Executive & Teams Coaching | Leadership skills development | Positive workplaces | Career growth | ES-EN-FR
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You need crystal clear clarity about what kind of contacts are more relevant for you, and what they can bring you. And the BEST strategy for networking is somehow counterintuitive: put your main focus on being useful for your network -even if there is no immediate benefit for you on it. Then, almost everyone will willingly try to be of help to you.

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What do you do if your personal brand as a self-employed business manager needs strengthening?

1

2

3

4

5

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1 Audit Yourself

2 Value Proposition

3 Network Smart

4 Content Creation

5 Consistency Counts

6 Personal Development

7 Here’s what else to consider

Business Management

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What do you do if your personal brand as a self-employed business manager needs strengthening?

1

2

3

4

5

6

7

1 Audit Yourself

2 Value Proposition

3 Network Smart

4 Content Creation

5 Consistency Counts

6 Personal Development

7 Here’s what else to consider

Business Management

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