What do you do if your website's ranking is affected by changing Search Engine algorithms?

When you discover your website's ranking has taken a hit after a search engine algorithm update, it's crucial to stay calm and strategize. Search engine algorithms, like those used by Google or Bing, are complex systems designed to deliver the most relevant and high-quality search results to users. These algorithms are updated frequently to improve user experience and combat spammy or low-quality content. If your website's ranking drops, it's likely due to these updates and your site may no longer align with what the algorithm considers quality content. Understanding this is the first step to adapting to the new rules and recovering your website's position in search results.

1 Assess Impact

Begin by thoroughly assessing the impact. Check your website's analytics to pinpoint exactly when the drop in traffic occurred. This will help you correlate it with known search engine algorithm updates. Look at which pages lost traffic; this can give you insights into which part of your website's content or SEO strategy the algorithm might be penalizing. Remember, fluctuations are normal after an update, so give it some time to understand the full extent of the impact before taking drastic measures.

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Mujahid Siddiqui

Senior SEO Executive @ TEALS | Ex-Inoviotech | Ex-Amz Optimizer | Ex-DZN Solutions
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This isn’t just about checking out your analytics to pinpoint the drop, but also about comparing your timeline with recent algorithm changes. Sometimes what feels like a penalty is just the search engines trying to make results better for users.

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Abhilash Pillai

Deputy Vice President at Auxilo Finserve Private Limited
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When a website's ranking is impacted by changing search engine algorithms, it's important to analyze the specific changes that caused the drop. Look for patterns or updates that may have influenced the ranking. Focus on improving the website's overall quality, relevance, and user experience. This may include optimizing content, updating technical aspects, and building high-quality backlinks. Stay informed about the latest SEO trends and algorithm updates to adapt your strategy accordingly.

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2 Update Content

Next, scrutinize your content. Search engines favor content that provides value to users, so evaluate whether your content meets current standards. High-quality, original, and engaging content is key. If your content is thin, duplicated across multiple pages, or stuffed with keywords, it's time for an overhaul. Update old posts, remove irrelevant content, and ensure that new content is informative, well-researched, and tailored to your audience's needs.

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Mujahid Siddiqui

Senior SEO Executive @ TEALS | Ex-Inoviotech | Ex-Amz Optimizer | Ex-DZN Solutions
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Consider the intent behind search queries. What are users really looking for when they land on your pages? Make sure your content is answering real questions people have, and update it to reflect current trends and data. Also, diversify your content types—think videos, infographics, and interactive tools that can boost user engagement and time spent on your site.

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3 Improve UX

User experience (UX) is a significant ranking factor. If your site is difficult to navigate, slow to load, or not mobile-friendly, it could be negatively impacting your ranking. Work on improving load times, make sure your website is easily navigable, and ensure it's optimized for mobile devices. A positive UX can lead to better engagement metrics, which in turn can signal to search engines that your site is a valuable resource.

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4 Build Authority

Building authority within your niche can protect against algorithm changes. This involves acquiring high-quality backlinks from reputable sites, which signal trust to search engines. Focus on creating compelling content that others want to link to and engage in community or industry forums where you can share your expertise. Forming partnerships with other respected entities in your field can also help in establishing your site's credibility.

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Mujahid Siddiqui

Senior SEO Executive @ TEALS | Ex-Inoviotech | Ex-Amz Optimizer | Ex-DZN Solutions
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Also, think about the relationships and networks you're part of. Can you increase your presence at industry conferences, webinars, or on podcasts? Such activities not only build backlinks but also boost your profile and credibility directly within your community.

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5 Technical SEO

Pay close attention to technical SEO aspects. Ensure that your site is well-structured and that search engines can easily crawl and index your content. Use proper tagging, such as title tags and meta descriptions, and check for crawl errors in your site's console. A clean and clear website structure not only helps search engines understand your site better but also enhances the user experience.

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6 Monitor Changes

Finally, keep monitoring changes. Search engine optimization is not a one-time task; it requires ongoing attention. Stay updated with the latest algorithm changes and adapt your strategies accordingly. Monitor your site's performance regularly, keep track of industry news, and adjust your SEO practices as needed to maintain and improve your website's ranking.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Mujahid Siddiqui

Senior SEO Executive @ TEALS | Ex-Inoviotech | Ex-Amz Optimizer | Ex-DZN Solutions
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If your site feels like a maze, takes time to load, or just doesn’t play nice with phones, you’re probably going to see your rankings suffer. Speed things up, clean up the navigation, and make sure it’s as mobile-friendly as possible.Make sure your site is easy for search engines to crawl and index. Also, check your tags, make sure you don’t have any crawl errors, and keep everything tidy and functional. This helps both search engines and visitors get where they need to go on your site without any hassle.

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What do you do if your website's ranking is affected by changing Search Engine algorithms?

1

2

3

4

5

6

7

1 Assess Impact

2 Update Content

3 Improve UX

4 Build Authority

5 Technical SEO

6 Monitor Changes

7 Here’s what else to consider

Search Engines

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What do you do if your website's ranking is affected by changing Search Engine algorithms?

1

2

3

4

5

6

7

1 Assess Impact

2 Update Content

3 Improve UX

4 Build Authority

5 Technical SEO

6 Monitor Changes

7 Here’s what else to consider

Search Engines

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