What do you do if you're asked about strategic communication planning in an interview?

SCP is a deliberate process aimed at informing, persuading, and integrating communication efforts across an organization. By setting clear objectives, identifying target audiences, crafting key messages, selecting appropriate channels, and measuring outcomes, SCP ensures that communication is intentional and supports the organization's goals. It's about maintaining consistency in messaging and optimizing the impact of your communications.

If your interviewer asks you about strategic communication planning (SCP), start by clearing up what it is. Second, talk about the importance of setting clear, measurable goals. Identifying understanding the target audience is critical in SCP. Discuss how you would analyse the audience to tailor messages effectively. Crafting the message is where your creativity & understanding of the audience come into play with a consistent voice & message across all platforms to build trust and recognition. Whether it's social media, email, internal memos, or press releases, each channel has its strengths & should be used strategically to reach the audience effectively. Lastly, address the importance of measuring the success of communication efforts.

When asked about strategic communication planning in an interview, articulate the importance of aligning communication goals with overall organizational objectives. Emphasize the need for clear, measurable goals that guide communication efforts and drive desired outcomes. #CommunicationGoals #StrategicPlanning #ProfessionalDevelopment

Audience identification is key in message creation, language, complexity, and clarity in all cases. During one of my Masters level class that I was taking required reading a particular book by one of my Professors. I have a solid command of the English language, however, when I had difficulty following the text because of constant review of a dictionary it was less than a good learning experience. This also led me to review and revise many of the documents, papers, and books I have written. By writing visually for the audience or providing a presentation in brevity, clarity and impact you instill investment and understanding.

Crafting compelling messages is a delicate art that merges creativity with audience insight. By meticulously tailoring content to resonate with specific demographics, you ensure relevance and engagement. A clear and concise narrative not only communicates strategic goals effectively but also cultivates trust. A consistent voice across platforms reinforces brand identity, fostering recognition and loyalty. Ultimately, understanding your audience and delivering messages that address their needs and values is the cornerstone of impactful communication.

Based on my own experience, it's important to always highlight the tangible benefits of the communication plan so that they see you're linking the useful with the enjoyable 💁🏽♀️. Yes, improving the brand image is important, but you're also here for the business and to propel the company towards new horizons! 😉