What are effective strategies for negotiating with a party who has less experience in contract negotiation?

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Negotiating with a party who has less experience in contract negotiation can be challenging, especially when it comes to intellectual property and confidentiality agreements. You want to reach a fair and mutually beneficial deal, but you also want to protect your interests and avoid potential pitfalls. How can you approach this situation effectively and ethically? Here are some strategies to consider.

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