What elements should you test in a conversion optimization experiment?

Optimize your headlines by integrating primary keywords naturally, keeping them concise (50-60 characters), and aiming for clarity over clickbait. Use engaging elements like numbers or emotions when appropriate. For subheadings, structure content logically with a clear hierarchy (H1, H2, H3) and consistent formatting. Include relevant keywords seamlessly while addressing common queries to boost chances of appearing in featured snippets. Remember, balancing SEO tactics with quality content is key for a positive user experience and improved search visibility.

Systematic testing of headlines and copy provides valuable insights into user behavior and preferences. By understanding what resonates with your audience, optimization efforts become informed and can enhance user experience, reduce friction, and ultimately improve the overall conversion rate of your website or landing page.

For the best conversion optimization, headings are like the title of a newspaper (headline). Just like a headline grabs the reader's attention and gives them an idea of what to expect from the content, headings and subheadings on a website should be clear, concise, and engaging to encourage visitors to read further and take action. Additionally, they should accurately reflect the content on the page to avoid confusion and disappointment for the user.

I like "here's what else to consider" meaning it's all about everything else including mainly the analytics and possible split testing within a conversion experiment to share what works with the visitor and how did a web visitor end up there in the first place. Avoid dead space and create bread crumbs to all points of calls-to-action. Ask the question - what is the conversion worth each time.

Variations in Wording: Test different headlines and subheadings with varied wording to determine which messages resonate most with your target audience. Length and Tone: Experiment with the length of headlines and the tone of the content, whether it's formal, casual, persuasive, or informative.Textual Content: Test variations in the actual written content on your pages, such as product descriptions, service offerings, or informational text.

Another area to test is the source of images and video. Brand-owned, influencer and user-generated social media content can be a powerful tool for conversions, especially when made shoppable and personalized. Test the addition of social media content at various stages of the customer journey, but also the type and format of the social media content.

Especial cuidado en el tamaño de los videos, para que no se ralentice la página en exceso. Ponderar los videos por encima de las imágenes, los posibles clientes le dan mayor valor sobre las imágenes

Think of your website like a storefront. Pictures and videos are important for how people see your brand. Just like Instagram posts attract followers, testing different media on your site can really engage users. Look at what popular influencers in your field use - your audience may like similar things. Images and videos can make your site look better, show what your brand is about, and feature your products or services. They can also affect how people feel, how much they trust you, and the choices they make. Try different types of media on your website to see what people like best and helps you meet your goals. Some things to try are size, quality, placement, relevance, and captions. Feel free to reach out to explore more and know how!!

You should follow a question-answer or problem-solution format when creating images and videos. I have run millions of dollars of media trafficking; the trick is to show them things they've never seen before. Your images and video need to fit into the format. I see exceptional results with short videos and lots of moving in the video with powerful and well-thought-out messaging.

Boost your website's charm and influence by experimenting with image and video variations. Test sizes, quality, placement, relevance, and captions to discover what resonates best with your audience and drives conversions

Renowned marketer Seth Godin once said, "The best calls to action are those that trigger an immediate response, tapping into the visitor's emotions and urgency, guiding them toward a desired action. A well-crafted CTA on a landing page is akin to a silent salesman, compelling the audience to act promptly, there by maximizing conversions and driving desired outcomes in a strategic marketing campaign.

Beyond varying the text and formatting to test performance of the CTA button itself, brands should think about A/B testing the content itself. With the benefit of GAI tools, a single piece of content can now be more efficiently upcycled to support delivery a number of complimentary content formats. Pointing to a blog post summary, an infographic, or an executive brief alongside the original eBook can provide insight into the format your audience is most receptive to while providing opportunity for media frequency without prompting audience fatigue against a single asset.

Your CTA needs to be clear and legible. Might be an unpopular opinion but this is not at the top of my list when a/b testing.

One thing I've found helpful is A/B testing different CTA buttons. A simple color change increased our click-through rate by 15%!

Consider implementing persuasive and action-oriented language in CTA. Use words that create a sense of urgency or highlight the benefits of taking the desired action. For example, instead of a generic "Submit" button, you might use "Get Your Free Ebook Now" or "Limited-Time Offer: Add to Cart for Exclusive Discounts." This kind of language can enhance the overall effectiveness of your calls to action by compelling visitors to act promptly and clearly conveying the value they will receive.

There are a number of areas you can test on forms, including form length and number of fields, error messaging, form headings, form order, form logic, notes/explanations in and next to fields... However, before testing, you should understand where there are problems with your form fields, and why. Use a tool with form analytics like Zuko Analytics or Glassbox.

In a project, we reduced the number of fields in our sign-up form and observed a 30% increase in completion rates. Sometimes, less is more!

Range check: This technique checks if the entered numbers are within a defined range Field check: This method ensures that all required fields have been entered. Required fields are often symbolized with an asterisk (*). Length check: This technique checks if the entered fields don't exceed a defined limit, such as a character limit or word limit. Email verification: This method checks if the entered email address is legitimate. CAPTCHA: This technique checks if the person entering the online form is a human and not a robot, preventing abuse and spam submissions. Feedback and error handling:such as displaying a red box around the mistake, using a pop-up tooltip, or changing the color of the field.

Streamlining your forms and fields is like optimizing your supply chain for efficiency. Just as businesses in the manufacturing sector constantly seek to reduce friction in their processes, optimizing the user experience with concise forms can significantly impact conversion rates. Think of it as minimizing the steps in a checkout process – the smoother, the better! For more details, feel free to drop a message and I will be happy to connect with you!!

Sin duda sugeriría automatizaciones de remarketing, sobre todo por whatsapp y mailing. Así como anuncios dinámicos de catálogo en Google y Meta, entre otras plataformas que permitan visibilizar el catálogo más la oferta de valor.

Overloading the navigation with too many options, using generic labels, or hiding navigation elements can overwhelm users and make it hard for them to find what they are looking for. Inconsistency in the layout, such as using different fonts, colors, or spacing, can create a disjointed and unprofessional appearance, affecting the overall user experience. Using illegible fonts, inadequate color contrast, or small font sizes can hinder readability and cause visitors to lose interest in your site. Failing to ensure that your website is responsive and accessible to all users, including those with disabilities, can limit your audience and impact user satisfaction.

𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗨𝗫 𝗞𝗣𝗜𝘀 𝗳𝗼𝗿 𝗢𝗽𝘁𝗶𝗺𝗮𝗹 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗟𝗮𝘆𝗼𝘂𝘁 𝗮𝗻𝗱 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻 For effective conversion optimization, integrate UX KPIs into website layout and navigation testing. Key indicators like task success rate and time on task provide insights into your design's effectiveness in facilitating user tasks. A streamlined layout can be gauged by a high task completion rate and shorter task times, reflecting a user-friendly interface. Additionally, analyzing preferences for search versus navigation can shed light on site intuitiveness. Prioritizing these KPIs in design decisions can significantly enhance user experience and conversion rates. This aligns with both user needs and business goals.

I like to start with layout. A few heat mapping exercises I’ve seen show how people read site info. Think mobile first in most cases. Then assemble the right bite size elements on the page to the landing page persona. This is not disparaging but more funny, we tend not to read a lot 😂. Really fun exercise to play with layout and ensuring information is displayed from most important to least.

Test different page layouts and designs to identify the most user-friendly and visually appealing format. Evaluate the impact of whitespace, color schemes, and overall aesthetics.

Imagine you're an architect crafting a digital skyscraper—a website. Your layout serves as the blueprint, and navigation acts as the pathways within. Every corridor, every floor, from the grand entrance (your homepage) to the hidden corners (sub-pages), must be meticulously planned. The structure's elegance lies in simplicity, intuitiveness, and consistency—like seamlessly connecting atriums. Experimentation is your creative playground, shaping the user's journey, enhancing readability, and adding aesthetic allure.Ultimately, your website becomes a digital gallery—captivating, functional, and inviting—where users explore effortlessly and leave mesmerized, fostering engagement and conversions.

Ever seen a page with content that cost five figures? I built them for years, and watched carefully. And I read about copywriting, knowing that it might be the secret sauce that made my clients and employers millions of dollars each year. BUT... (and it's a big one)... You might HATE the way they're written. Sentence fragments... Punctuation errors...? If that bugs you, then you might have to decide between high conversion rates and your aesthetic. (SPOILER ALERT: Life is less stressful with more $$$)

Your website's message is crucial, from product descriptions to testimonials. Testing different versions of your content helps find what connects best with visitors. Keep it relevant, persuasive, and informative

Delivering the right content to the right audience is the key. Companies must catch up and do market sizing (TAM & SAM), market research, persona and pain points, and solution exercises. Once you map out this research, write in terms of AIDA: Attention, Interest, Desire, and Action. You are testing various copy in measurable and manageable pieces, and your CTA right next to it. Remember to get the subject matter expert to help you. No one wants to read ChatGPT output.

Testing variations in your website's copy and content is essential for effective communication with your audience. Focus on testing different tones, lengths, formats, clarity, and emotional appeals. For instance, try a conversational tone versus a formal one, adjust the length of product descriptions, or experiment with bullet points versus paragraphs. These tests help determine which content styles resonate best with your visitors, addressing their needs and pain points. By continually refining your website's copy based on these insights, you can enhance user engagement and effectively convey your message and value proposition.

Craft a compelling narrative that resonates with your audience by experimenting with copy and content variations. Test tone, length, format, clarity, and emotion to discover the messaging that truly connects, addressing your visitors' needs, pain points, and objections effectively.

A lot of these recommendations are incredibly tactical. Strategic experimentation isn't tinkering with what exists - it's understanding business goals and objectives, THEN designing and building tests based off of this. Content gating strategy. Fake door tests. Social proofing strategy. These are things which elevate the business, generate insights, and drive greater investment into the program.

Being a big proponent of simplicity and being methodical, here's my take: • test EACH element from top to bottom • do test based on theories (such as colour theories, customer journey assumptions etc) • and overall, you can even start testing from a STRATEGIC perspective. Think positioning, angles, big ideas etc. Not everything needs to be directly seen to the prospect

You want to first identify your goals and objective. Once you know what you're looking to accomplish, then you can determine the best elements to test. • Are you trying to drive more sign ups or customers? Are you trying to get more people to download a piece of content? For example, I am focused on driving more trials, so some of the elements I test include: • CTA location, color, size, shape, copy • Sign up page messaging; such as stats, case studies, testimonials

Test everything in your conversion funnel? Yes but no :) Understand on which step you lose the most customers. This is the one you want to start testing. Then, within that step, make sure you don't test too much... What do I mean? If you have 200 visitors a month... you'll probably be able to test a single change while having a statistically relevant result. If you have 10'000 people going through your funnel, it's different, but still not an unlimited number of tests... Start with A/B tests if you have low traffic (changing a single thing) instead of a multivariate test (testing several changes at a time). If you have millions of visitors in your funnel, you probably won't be reading this article :) Here as well, focus on high-impact

When optimizing for conversions, try different buttons, headlines, and images on your site. Test how forms look and how your pages are set up. Use customer testimonials and trust symbols to build trust, and experiment with pricing. Make sure your website works well on all devices and loads quickly. A/B testing, personalizing content, and improving the checkout process are also important. Analyze your results regularly to make data-driven improvements and increase conversion rates.