What are the essential SEO optimization tools for optimizing your website's meta tags and keywords?

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Optimizing your website's meta tags and keywords is a critical step in improving your site's search engine visibility and user experience. Meta tags are snippets of text that describe a page's content; they don't appear on the page itself but only in the page's code. Think of them as a "behind the scenes" look for search engines. Keywords, on the other hand, are terms that reflect the essential topics of your webpage and are used by search engines to populate search results. Both are integral to Search Engine Optimization (SEO), which is the art and science of getting pages to rank higher in search engines such as Google. Because search engines are one of the primary ways that internet users discover web content, optimizing your site's meta tags and keywords is a vital practice for increasing traffic and visibility.

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