What are the key considerations for animating explainer videos for startups?

Explainer videos are short, engaging, and informative videos that explain a product, service, or idea in a clear and compelling way. They are especially useful for startups that need to communicate their value proposition and differentiate themselves from the competition. But how do you create an explainer video that stands out and captures your audience's attention? One way is to use animation, which can add visual appeal, creativity, and personality to your message. However, animating explainer videos for startups also comes with some challenges and considerations that you need to address before you start. Here are some of the key aspects that you should keep in mind when planning and producing your animated explainer video.

1 Know your audience

The first and most important consideration is to know who you are making the video for. Who is your target market? What are their pain points, needs, and goals? What are their preferences, expectations, and behaviors? How do they consume video content? By answering these questions, you can tailor your animation style, tone, language, and content to suit your audience and make them relate to your message. You can also use tools like personas, customer journeys, and surveys to gain more insights into your audience and their needs.

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Vinod K.V

Creative Director @ Penziloid | Brand Design . Explainer Video . illustration .
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Key considerations for animating explainer videos for startups include understanding the target audience and tailoring the animation style and tone to resonate with them effectively. Additionally, keep the messaging clear, concise, and aligned with the startup's brand identity while focusing on highlighting the unique value proposition and benefits of the product or service being explained.

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Vijay Yadav

Patent Published | Open Source Enthusiastic | Cyber Enthusiastic| Coordinator @cyberpeacecentre | Vice President @KIET Alumni Engagement Cell | Microsoft Student Learn Ambassador | Member @TFUG Ghaziabad
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When animating explainer videos for startups, prioritize a clear and concise message, align the animation style with the brand, maintain consistency, focus on audience engagement, and keep it visually appealing.

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2 Define your objective

The next consideration is to define what you want to achieve with your video. What is the main problem that you are solving for your audience? What is the unique value proposition of your solution? How do you want your audience to feel, think, and act after watching your video? By clarifying your objective, you can craft a clear and concise script that covers the essential points and delivers a strong call to action. You can also use tools like SMART goals, value propositions, and storyboards to help you define your objective and structure your script.

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Ryan Schiewe

Creative Director | video, design, brand
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Clients or product owners sometimes want their explainer videos to function like product demo videos. Remind them that explainers are typically short, simple, top-of-funnel pieces that grab attention. Demo videos are usually more in-depth. Both types of videos can be used in an effective video marketing strategy, but be sure clients understand the difference.

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3 Choose your animation style

Another consideration is to choose the animation style that best suits your objective, audience, and brand. There are many types of animation styles, such as 2D, 3D, motion graphics, whiteboard, stop motion, and more. Each style has its own advantages and disadvantages, depending on the complexity, cost, time, and quality of the animation. You should consider factors such as the tone, mood, message, and budget of your video when selecting your animation style. You should also align your animation style with your brand identity, voice, and values, to create a consistent and memorable impression.

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4 Optimize your video length

One more consideration is to optimize the length of your video. You want to keep your video as short as possible, while still conveying your message effectively. The optimal length of an explainer video depends on various factors, such as the platform, the purpose, the topic, and the audience of your video. However, a general rule of thumb is to aim for 60 to 90 seconds, which is enough time to grab your audience's attention, explain your problem and solution, and persuade them to take action. You can also use tools like analytics, feedback, and testing to measure and improve the performance of your video.

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5 Hire a professional animator

The final consideration is to hire a professional animator who can bring your vision to life. Animating explainer videos for startups is not an easy task, and it requires a lot of skills, experience, and creativity. You may be tempted to do it yourself or use a DIY tool, but you may end up with a low-quality, generic, or boring video that does not reflect your brand or achieve your objective. A professional animator can help you create a high-quality, customized, and engaging video that showcases your product, service, or idea in the best possible way. You can also benefit from their expertise, advice, and feedback throughout the process.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Usman Ansari

Automotive Journalist | Content Writer | Creative Team Leader | 3D Generalist | Animation & Motion Graphics | Typography & Design | Generative AI | Animation Consultant | Trainer
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Keeping the message simple and well-communicative. Don't get carried away by fancy animations, it's just a tool to deliver your message efficiently. A good animation is fine but it shouldn't overpower your message. You are not making a Hollywood movie or showcasing an animation portfolio, sticking to basics is the key!

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Eugene Serhachev

Helping marketing executives increase engagement for their project through compelling video story.
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It's a plenty of different factors that could influence overall result. In usual basis you might find out the perspective view of the audience, who will watch video. Main objectives can vary and often need better understanding on how to create compelling story. Finding some elements that resonates. Successful project from competitors or something from portfolio that made result in previous campaign. Its not only visual composition, at least 60% of work requires building this bridge between audience and company. How new product could improve experience, save time or bring specific results.

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What are the key considerations for animating explainer videos for startups?

1

2

3

4

5

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1 Know your audience

2 Define your objective

3 Choose your animation style

4 Optimize your video length

5 Hire a professional animator

6 Here’s what else to consider

Video Production

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What are the key considerations for animating explainer videos for startups?

1

2

3

4

5

6

1 Know your audience

2 Define your objective

3 Choose your animation style

4 Optimize your video length

5 Hire a professional animator

6 Here’s what else to consider

Video Production

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