What are the key metrics and indicators that you use to evaluate your social media performance?

When you analyze reach and impressions, you're essentially evaluating the extent to which your posts are making an impact across different platforms. It's like peeking behind the curtain to see how your social media efforts are paying off. But it doesn't stop there. By comparing these metrics across various platforms, you can identify the social media channels that are delivering the best results for your content. Maybe your posts reach a wider audience on Facebook, but Twitter gets you more likes and comments. Understanding these patterns empowers you to make informed decisions when it comes to resource allocation and strategic targeting.

The most accurate metric when it comes to social media posts and campaigns is not views, or even organic reach. It all comes down to engagement. If your target audience is engaging by liking, commenting, sharing or messaging you after seeing your post that tells you that your messaging is accurate, relevant and attracting high quality leads

While reach and impression metrics are important for brand awareness, I've seen some business owners and publishers solely focus on these metrics, which can be risky as they ignore their return on investment. This approach is flawed as it only considers exposure and overlooks other crucial factors.

Engagement always tops the social media game, everyone is here to be social after all. But the quality of engagement matters the most- AI-generated content is easily spotted and often lame. Keep it insightful and most importantly, authentic.

I find that posts with photographs attract more engagement, but don't forget to include image descriptions for accessibility. Consistency is key, with an authentic self brand and posting regularly. A call to action question can encourage more responses in the comments section. Also I find tagging your colleagues or other allies enhances reach. I think it is important to remember that engagement on LinkedIn is a two way street, therefore you need to put as much in as you'd like to get out of it. I recommend engaging with thought leaders, inspiring and influential people in your industry by commenting on their posts to share your appreciation. Especially because like attracts like, so you will have a better chance of reaching their network.

When you assess engagement and interaction metrics, you gain valuable insights into the effectiveness of your social media strategy. It's like having a window into how your audience responds to your content. By comparing these metrics across various platforms, time periods, and types of content, you can uncover patterns and trends that show what truly captures the attention of your audience. For instance, you might discover that certain types of posts or specific platforms consistently ignite higher levels of engagement and interaction. It's like finding the secret recipe that keeps your audience coming back for more.

I rarely see marketers mention this... Another rich metric to track is profile visits. PVs relay 2 things. One, which content pieces are interrupting scroll sessions. And 2, PVs help define what audience you're attracting. Pay attention to profile visits and utilize them for improved discoverability and content creation strategies.

In order to retain followers you've got to be authentic and consistent, both. At any point if the audience thinks your content has fallen off in terms of quality or doesn't match the brand you've built in their minds overtime, they will unfollow you and start following another creator/brand. Hence stay consistent in posting and authentic to your brand. 💪

When you compare growth and retention metrics across different social media platforms, you get a sneak peek into how each platform is working its magic. You can figure out which platforms are attracting and keeping your audience engaged, so you know where to put your resources. And when you dig into those metrics across different time periods and segments, you uncover patterns and insights that help you level up your social media game. So go ahead, dive in and shape your social media presence like a pro, creating an awesome experience for your followers.

Examining traffic and conversions enables you to assess how well your social media strategy and website strategy align. It allows you to determine whether your social media content and messaging are successfully driving relevant traffic to your website and if your website is optimized to convert that traffic into valuable leads or customers.

This isn't a detailed statement but it's what I experienced. Today marks my 90 Day doing both Network Marketing and Digital Marketing along with my Multimedia Department. I took a few ideas that I learned from 10 years of Network Marketing that got me wanting to know and do more. So I teamed up with a fellow Marketer who I was following. We both saw the same thing and we began using our own Marketing Strategy that took my Marketing Platform from 3200 followers and 3100 likes on Facebook to just under 5700 followers & 5500 likes within 45 days. I noticed when I did video advertising on Facebook with Reels and Post, there were differences in how many likes vs. engagements. So I began creating Reels & Post for each Ad to share with others.

Keeping an eye on sentiment and reputation metrics lets you stay on top of your online reputation and customer service game. When you see positive sentiment, it means your audience is loving your brand. But if there's negative sentiment, it's a sign that you need to pay attention and make improvements. Monitoring your reputation helps you spot opportunities and threats, so you can make smart decisions about your brand strategy.