What are the most effective ways to cross-sell insurance to digital nomads?

1 Offer flexible and customizable plans

Digital nomads value flexibility and autonomy. They want to choose when and where they work, how they travel, and what they do. They also want to have control over their insurance options, and be able to adjust them according to their changing circumstances. Therefore, offering flexible and customizable plans that allow them to select the coverage, duration, and payment options that suit them best can be a great way to cross-sell insurance to digital nomads. For example, you can offer them short-term or annual plans, travel or health insurance, or a combination of both, with different levels of coverage, deductibles, and exclusions. You can also offer them the option to add or remove features, such as emergency evacuation, dental care, or adventure activities, depending on their needs and preferences.

3 Use social proof and testimonials

Digital nomads are often influenced by their peers and their community. They tend to seek advice, recommendations, and feedback from other digital nomads who have similar experiences and challenges. They also trust and value the opinions and stories of real customers who have used and benefited from the insurance products or services. Therefore, using social proof and testimonials can be an effective way to cross-sell insurance to digital nomads. For example, you can showcase the ratings, reviews, or endorsements of your insurance products or services from reputable platforms, such as Trustpilot, TripAdvisor, or Nomad List. You can also share the success stories or case studies of your customers who have purchased and used your additional insurance products or services, and how they have helped them overcome or prevent problems, save money, or enhance their lifestyle.

4 Provide incentives and rewards

Digital nomads are often motivated by incentives and rewards. They like to get the best deals, discounts, and bonuses for their purchases, and they appreciate recognition and appreciation for their loyalty and referrals. They also enjoy gamification, competition, and challenges that make their buying experience more fun and engaging. Therefore, providing incentives and rewards can be an effective way to cross-sell insurance to digital nomads. For example, you can offer them free trials, coupons, or vouchers for your additional insurance products or services, or for related products or services, such as flights, accommodation, or co-working spaces. You can also offer them loyalty points, cashback, or prizes for buying or renewing your additional insurance products or services, or for referring other customers. Moreover, you can create contests, quizzes, or surveys that challenge them to learn more about your additional insurance products or services, and reward them with badges, certificates, or gifts.

5 Follow up and nurture the relationship

Digital nomads are often busy and distracted. They have many things to do, plan, and manage, and they may not have the time or the attention to focus on your cross-selling offers. They may also forget, postpone, or change their mind about buying your additional insurance products or services. Therefore, following up and nurturing the relationship can be an effective way to cross-sell insurance to digital nomads. For example, you can send them reminders, updates, or tips via email, text, or phone, and use personalized and relevant messages that address their needs, interests, and pain points. You can also provide them with valuable and engaging content, such as blogs, podcasts, or videos, that educate them about your additional insurance products or services, and show them how they can solve their problems, achieve their goals, or improve their situation. Furthermore, you can invite them to join your online community, such as a Facebook group, a Slack channel, or a webinar, where they can interact with you and other customers, ask questions, share feedback, or get support.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?