Depending on your goals, audience, and budget, you can choose from different types of promotions and special events. For instance, discounts and coupons are effective for stimulating demand and rewarding loyal customers, yet you must be careful not to erode your profit margins or devalue your brand. Alternatively, bundles and upsells can increase the average order value and cross-sell complementary products. Contests and sweepstakes are fun ways to generate excitement and collect data, but you must comply with legal and ethical rules of your industry and location. Samples and demonstrations are tactics to showcase products, educate customers, and encourage trial and purchase; however, you must ensure that your products are of high quality, easy to use, and have a clear benefit or solution for your customers. Lastly, pop-ups and experiential events can create a memorable brand experience while fostering loyalty; yet you must plan carefully, secure a suitable location, and align your event with your brand identity and values.