What are the most effective ways to use press releases for your policy agenda?

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If you are a philanthropist or a nonprofit leader, you may have a policy agenda that you want to advance through your work. One of the tools you can use to communicate your message, raise awareness, and influence decision-makers is a press release. A press release is a written statement that announces news, events, achievements, or opinions related to your organization or cause. It is usually sent to journalists, media outlets, or other stakeholders who might be interested in covering or sharing your story. But how can you make sure that your press release is effective and reaches your target audience? Here are some tips to help you craft and distribute your press releases for your policy agenda.

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