What are the most innovative smart contract use cases in advertising?

Surprisingly, ads can be used in conjunction with blockchain technology, more commonly with a focus on the accuracy of reach and data transparency rather than necessarily on eliminating intermediaries, but this possibility allows for the elimination of intermediaries susceptible to fraud. It was said that a decentralized network would eliminate data collection for sale to advertisers, but better than that, data can be collected and used reliably and transparently, in addition to being able to reward those who are willing to share their internet browsing information.

Innovative smart contract use cases in advertising are transforming the industry. One notable application is in programmatic advertising, where smart contracts automate and enhance various aspects of ad buying and selling. Programmatic advertising utilizes algorithms and data to enable the real-time buying and placement of ads. Smart contracts can facilitate secure and transparent transactions by automating payment processes, ensuring advertisers pay only for verified views or clicks, and streamlining the complex supply chain involved in digital advertising. These contracts reduce fraud, minimize intermediary costs, and improve accountability, making programmatic advertising efficient and cost-effective for advertisers and publishers alike.

This resembles a decentralized music streaming. What is the level of trust you have that a song actually has the number of plays it's displaying and is paying the artists? If you have a DApp to which you connect your wallet and play the music, this number is indeed accurate. The number of plays is reliable. Automatically, the collected funds can be sent at the predefined amount to each member of the group.

The biggest problem of the content creator platform is that what you create is not yours. If the platform suddenly decides to block or restrict your content, reduce your reach, or something similar due to an alleged policy violation, everything you've built comes crashing down. Imagine you financed a house, a car, a trip, or any dream, and suddenly the platform decides to delete your content. The Blockchain guarantees the veracity of your reach and your return.

But what is advantageous for the company to participate in a loyalty program in the form of tokens? 'They can use the tokens with a competitor,' but this is only possible if you are not competent to retain customers instead of losing them. The company can attract customers through partners, offering benefits in their services or products, as well as enabling these partners also to gain more customers. In addition to being able to improve the use of loyalty programs according to customer behavior.

Some of the most innovative smart contract use cases in advertising involve enhancing loyalty programs. Smart contracts can revolutionize these programs by automating reward distribution based on predefined rules. For example, when a customer makes a purchase, a smart contract can instantly issue tokens or rewards points, which are recorded securely on a blockchain. This not only streamlines the process but also makes loyalty programs more transparent and tamper-proof. Users can easily track their rewards, and companies can gain insights into customer behavior while reducing administrative overhead. These smart contract-enabled loyalty programs are set to transform customer engagement and retention in the advertising industry.

I've had issues with this before – you have a store, pay for ads, and they claim your ads had an incredible reach, but you notice low conversion. That's when you start to think there might be an issue with your product, description, or ad. But what really guarantees that my product was seen "x" number of times, or that it was accessed, and that the conversion genuinely came from that system? This is why we increasingly need blockchain, not just for eliminating intermediaries, but for the true face of your business or product.