What are the most sustainable packaging options for perishable goods?

1 Why sustainability matters

Sustainability is not only good for the planet, but also for your business. Customers are increasingly aware of and concerned about the environmental and social effects of their purchases, and they may prefer brands that demonstrate their commitment to sustainability. Moreover, sustainable packaging can help you save money by reducing waste, energy, and material usage, as well as avoiding potential regulatory fees or fines.

2 How to measure sustainability

When selecting the most sustainable packaging option for your perishable goods, you should take into account the entire life cycle of the packaging, from production to disposal. To evaluate the sustainability of a packaging option, you need to consider the amount and type of resources used in its production, as well as the emissions and pollutants it generates. Additionally, you should look at its recyclability and biodegradability, as well as the availability and accessibility of recycling or composting facilities. Lastly, you should assess its durability and functionality, such as its ability to protect the product, extend its shelf life, and communicate information.

3 What are the alternatives

No single solution fits all when it comes to sustainable packaging, as different products have their own unique requirements and challenges. Bioplastics, for example, are plastics made from renewable sources like corn, sugarcane, or algae. They may be biodegradable or compostable, but could also compete with food crops, require more land and water, and emit more methane when decomposed. Plant-based fibers like bamboo, hemp, or cotton can be used to make bags, boxes, or wraps and may be biodegradable or compostable. However, they require more water and pesticides, can cause deforestation or land degradation, and have lower strength or durability. Edible or dissolvable packaging such as seaweed, milk protein, or starch can wrap or coat food products like cheese, fruits, or snacks while eliminating waste and enhancing the product experience. But they have limited shelf life, pose allergen or hygiene risks, and need more processing or additives.

4 How to balance sustainability and cost

Sustainable packaging may have higher upfront costs than conventional packaging, but it may also have lower long-term costs. To balance sustainability and cost, you need to assess the benefits and trade-offs of each packaging option, based on your product, market, and goals. Additionally, compare the total life cycle costs and impacts of each packaging option, not just the initial costs. Furthermore, look for opportunities to reduce or optimize your packaging by using less material or increasing reuse or recycling. Lastly, communicate the value and benefits of your sustainable packaging to your customers, suppliers, and stakeholders.

5 How to get started

If you want to switch to more sustainable packaging for your perishable goods, you don't have to do it all at once. A good starting point is conducting a packaging audit, which can help identify your current packaging materials, sources, usage, and waste. Additionally, setting realistic and measurable goals can define desired outcomes, indicators, and timelines. Researching and testing different packaging options can also be beneficial in evaluating their suitability, performance, and costs. Lastly, implementing and monitoring your packaging changes can help track progress, results, and challenges. Sustainable packaging is not only a trend but a necessity for retail sales of perishable goods; by choosing the most sustainable options for your products, you can improve environmental and social impact, as well as customer satisfaction and profitability.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?