What are some ways to improve e-commerce touch screen UX?

1 Simplify navigation

One of the key ways to improve e-commerce touch screen UX is to simplify navigation and make it easy for customers to find what they are looking for. This means reducing the number of taps, swipes, and scrolls required to access different sections, categories, and products. You can use clear and consistent labels, icons, and menus to guide customers through your website or app. You can also use filters, search bars, and breadcrumbs to help customers refine their choices and navigate back and forth. Avoid cluttering your interface with too many options, buttons, or pop-ups that can distract or confuse customers.

2 Optimize images and videos

Another way to improve e-commerce touch screen UX is to optimize images and videos to showcase your products in a compelling and realistic way. Images and videos are essential for e-commerce, as they can help customers visualize and evaluate your products before buying. However, they can also affect the loading speed, performance, and responsiveness of your website or app. Therefore, you should optimize your images and videos to reduce their file size, resolution, and format without compromising their quality. You should also use responsive design to ensure that your images and videos adapt to different screen sizes and orientations. Moreover, you should enable zooming, rotating, and swiping features to allow customers to interact with your images and videos and see more details.

3 Enhance product information

A third way to improve e-commerce touch screen UX is to enhance product information and provide customers with relevant and accurate details about your products. Product information can include descriptions, specifications, features, benefits, reviews, ratings, and FAQs. It can help customers understand your products better and make informed purchase decisions. However, you should also be mindful of how you present your product information on touch screen devices. You should use clear and concise language, bullet points, headings, and subheadings to organize your product information and make it easy to read and scan. You should also use contrast, color, and font size to highlight important information and create a visual hierarchy.

4 Streamline checkout process

A fourth way to improve e-commerce touch screen UX is to streamline the checkout process and make it fast and convenient for customers to complete their orders. The checkout process is the final and most critical stage of e-commerce, as it can determine whether customers will buy from you or abandon their carts. Therefore, you should minimize the friction and frustration that customers may encounter during the checkout process. You can do this by reducing the number of steps, fields, and pages involved in the checkout process. You can also use autofill, validation, and feedback features to help customers fill out their information correctly and quickly. Furthermore, you should offer multiple and secure payment options, such as credit cards, PayPal, or Apple Pay, to suit different customer preferences and needs.

5 Incorporate personalization and feedback

A fifth way to improve e-commerce touch screen UX is to incorporate personalization and feedback features to create a more engaging and satisfying shopping experience for your customers. Personalization and feedback can help you tailor your website or app to your customers' preferences, behaviors, and needs. You can use data, analytics, and algorithms to provide customers with relevant and customized recommendations, offers, and content. You can also use push notifications, email, and SMS to communicate with your customers and remind them of their carts, orders, or deliveries. Additionally, you should encourage and collect feedback from your customers through surveys, ratings, reviews, or chatbots. Feedback can help you improve your products, services, and touch screen UX, as well as build trust and loyalty with your customers.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?