What are the top skills to highlight in a Social Selling interview?

Social selling is the art of using social media platforms to build relationships, trust, and credibility with prospects and customers. It can help you generate more leads, close more deals, and grow your business. But how do you showcase your social selling skills in an interview? Here are some of the top skills to highlight and how to demonstrate them.

1 Research skills

One of the key aspects of social selling is to research your target audience, their pain points, their goals, and their preferences. You need to show that you can use tools like LinkedIn, Twitter, Facebook, and others to find and follow relevant prospects, join and contribute to groups, and identify key decision-makers. You also need to show that you can use social listening to monitor conversations, trends, and opportunities in your industry and niche. To demonstrate your research skills, you can prepare a list of prospects that match your ideal customer profile, share some insights from your social listening, and explain how you would approach them on social media.

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Paul Viviers

Driver of Sustainable Event Branding Solutions 🚀 Your brand is your most valuable asset 📈 Need help elevating your Event Branding? ➡️ DM me to chat! Click ☎️ link to book a call.
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In the realm of social selling, while it's essential to leverage data and trends, let's not forget the power of authenticity. People are drawn to genuine interactions. So, instead of just presenting facts, weave in your personal experiences and insights. This human touch can transform a standard sales pitch into a meaningful conversation, building trust and paving the way for lasting relationships. Authenticity isn't just a strategy, it's the foundation of successful online interactions.

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Claudia Fabre

Formatrice et Consultante pour les TPEs et Entrepreneurs | Prospection, Vente, Réseaux Sociaux & RH | Fondatrice Rév'L Consulting & Club d'Affaires €urêka | Transformons vos défis en opportunités
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Avant de faire des recherches pour se connecter à son réseau, le 1er point est de connaitre sa cible client. Pour ça, il est intéressant d'avoir créé son PERSONA. Une fois chose faite, on peut aller sur la "recherche" des plateformes et affiner par zone géographique, poste occupée, demander les relations "d'un de nos contacts". Avant d'appuyer sur le bouton "connexion", visitez le profil de votre contact potentiel pour apprendre à le connaitre. Vous verrez également la pertinence de faire une demande en fonction de son activité sur le réseau social en question. S'il est inactif depuis déjà quelques mois, est-ce vraiment pertinent ??? Je vous conseille de bien qualifier vos demandes pour optimiser vos résultats.

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2 Communication skills

Another essential skill for social selling is to communicate effectively and authentically on social media. You need to show that you can create and share valuable content that educates, entertains, and engages your audience. You also need to show that you can interact with your prospects and customers in a personalized, respectful, and helpful way. You need to avoid being pushy, spammy, or salesy, and focus on building rapport and trust. To demonstrate your communication skills, you can share some examples of your social media posts, comments, messages, and reviews, and explain how they align with your buyer's journey and your value proposition.

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Claudia Fabre

Formatrice et Consultante pour les TPEs et Entrepreneurs | Prospection, Vente, Réseaux Sociaux & RH | Fondatrice Rév'L Consulting & Club d'Affaires €urêka | Transformons vos défis en opportunités
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En Social Selling, la communication par la création de contenu de valeur est importante. Je trouve que le mot "valeur" est parfois galvaudé ;). L'idée simplifiée est de créer et de partager du contenu qui va susciter l'intérêt de votre audience ou de vos prospects cibles. A chaque publication, je me pose la question : "est-ce que ce post apporte vraiment quelque chose à mon audience ?" Si oui, je publie Si non, direction poubelle. Pour les graphiques, le plus important pour ma part c'est de créer du lien avec mon audience et donc de travailler mon personal branding. Donc, créer un graphisme simple et efficace, qui répond à vos objectifs de publications...

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3 Analytical skills

A third skill that you need for social selling is to analyze your social media performance and optimize your strategy. You need to show that you can use metrics and tools to measure and improve your social selling activities. You need to track and report on indicators like reach, engagement, leads, conversions, and revenue. You also need to test and experiment with different types of content, channels, and tactics, and learn from your results. To demonstrate your analytical skills, you can share some of the data and reports that you use to monitor your social selling efforts, and explain how you use them to make informed decisions and adjustments.

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Claudia Fabre

Formatrice et Consultante pour les TPEs et Entrepreneurs | Prospection, Vente, Réseaux Sociaux & RH | Fondatrice Rév'L Consulting & Club d'Affaires €urêka | Transformons vos défis en opportunités
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Après avoir testé sa "routine" social selling, il faut voir si elle fonctionne et surtout comment l'optimiser. Donc, on regarde les stats... > les impressions > les engagements > le nombre d'abonnés supplémentaires Pour gagner du temps, il est bon de faire un point sur : > les formats qui plaisent le plus à votre audience > les jours et les heures qui fonctionnent bien en terme d'engagement Après avoir fait ces analyses, vous pouvez passer aux actions corrective pour tout optimiser ;) Le secret c'est, de passer à l'action, de tester et d'améliorer ...

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4 Collaboration skills

A fourth skill that you need for social selling is to collaborate with other teams and stakeholders in your organization. You need to show that you can work with marketing, customer service, product development, and other departments to align your social selling goals and activities with the overall business objectives and strategies. You also need to show that you can leverage the expertise, networks, and resources of your colleagues and partners to amplify your social selling reach and impact. To demonstrate your collaboration skills, you can share some of the projects and initiatives that you have worked on or contributed to with other teams, and explain how they helped you achieve your social selling outcomes.

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5 Learning skills

A fifth skill that you need for social selling is to keep learning and updating your knowledge and skills. You need to show that you are curious, adaptable, and proactive in staying on top of the latest trends, tools, and best practices in social selling and your industry. You also need to show that you are open to feedback, coaching, and mentoring, and that you seek to improve your social selling performance and results. To demonstrate your learning skills, you can share some of the sources and resources that you use to learn and grow as a social seller, and explain how they have helped you overcome challenges and achieve success.

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Javier Ortiz García

🔵Telefónica Empresas Alto Valor |🎯Ayudo a empresas Nativas Digitales a crecer a través de la innovación | 💭Cloud 🔐Ciber y mucho más |🔄 El cambio es la única constante | 📈 En mejora continua | 🎵 Músico
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In my experience I´d rather hire a "Learn it all" than a "Know it all". Communication, Analysis, Collaboration... that can always be learnt but the learning skills are at the core of the person and it´s really valuable to someone in the team with the curiosity, the adaptability and the proactiveness to try to learn new things to outperform their kip's and become better professionals. Additionally, tools are in constant evolution. Every year companies need to re-invest in a tool which brings more productivity, more customer success, better finance planning... and it is a waste of money if your team is not eager to learn new tools. Cheers to the learners!

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the top skills to highlight in a Social Selling interview?

1

2

3

4

5

6

1 Research skills

2 Communication skills

3 Analytical skills

4 Collaboration skills

5 Learning skills

6 Here’s what else to consider

Social Selling

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What are the top skills to highlight in a Social Selling interview?

1

2

3

4

5

6

1 Research skills

2 Communication skills

3 Analytical skills

4 Collaboration skills

5 Learning skills

6 Here’s what else to consider

Social Selling

Rate this article

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