What's your online marketing workflow?

Certainly, discussing goal setting is a valid aspect of any strategic plan. However, placing even greater emphasis on prioritizing specific digital marketing objectives is of paramount importance. This strategic approach ensures that resources, efforts, and attention are directed toward the most pivotal and impactful goals, aligning seamlessly with the overarching business strategy. Then businesses can optimize the effectiveness of their digital marketing initiatives and targeting key areas that promise the most significant returns. In essence, the emphasis is not merely on establishing goals but on the prioritization of objectives that will yield optimal results in the dynamic and competitive realm of digital marketing.

Goal Setting and Strategy Development: Define clear and specific marketing goals (e.g., increase website traffic, boost sales, enhance brand awareness). Identify your target audience and create buyer personas. Develop a comprehensive online marketing strategy that aligns with your goals and target audience. Market Research: Conduct research to understand your industry, competitors, and market trends. Identify keywords relevant to your business for search engine optimization (SEO). Website Optimization: Ensure your website is user-friendly, responsive, and optimized for both desktop and mobile devices. Implement on-page SEO techniques to improve search engine rankings. Content Creation:

Online Marketing is about relationships, communication, understanding the real people behind the screens, Market Research, Understanding Business objectives, Building a User-Friendly Online Presence, Analyzing Real Data

When it comes to online marketing, having an efficient workflow is essential to ensure productivity and maximize results. The first step in my online marketing workflow is research. This involves analyzing the target market, understanding the audience's demographics and behaviors, and conducting keyword research to optimize SEO efforts. By thoroughly researching beforehand, I can tailor my strategies specifically to my audience's needs. After completing the research phase, I move on to planning and strategizing. This step involves setting clear goals and objectives for each campaign or initiative, as well as creating a detailed timeline and budget.

Ajustez votre stratégie en fonction des évolutions du marché et principalement de votre secteur d'activité, des comportements des consommateurs ou utilisateurs, et des nouvelles tendances en ligne. Privilégiez une approche à la fois innovante, flexible et axée sur les données est essentielle dans le but de réussir dans le monde du marketing en ligne.

Research is one of the most important stages in this process. One way to elevate your market research is to harness data analytics, data trends, and social listening. Understanding your audience requires more than surface-level insights: - Data analytics help you dive deeper into behaviours, preferences, and patterns. Here you can uncover hidden trends and anticipate micro-shifts, helping you refine your strategies. - Layering social listening tools gives you that real-time pulse on customer sentiment and industry conversations. Market research is no longer a static endeavour - by incorporating factual data into your strategy, you can develop campaigns that connect and resonate deeply with your audiences, and future customers.

Research is the keystone for online marketing as we live in a highly competitive landscape where multiple business in the same industry bid in real-time to find their customers. Narrow your targeting group as much as possible to avoid wasting budget unnecessarily: 1. Think of the scope of your campaign: are you a local or international business? Where are your customers? 2. What makes your customers tick? What are their interests? Be innovative on this. 3. Who are your competitors? Think of both direct and complementary businesses and be innovative into targeting them. 4. What language do your customers speak? Target people that only browse in those languages to avoid a bad customer experience.

An effective online marketing workflow showcases a well-structured and efficient approach. It requires a deep understanding of the digital landscape and the ability to leverage various channels to maximize results. Meticulous attention to detail is crucial, as thorough research, careful planning, and precise execution of marketing strategies are essential. Embracing data-driven decision-making is a key aspect, utilizing analytics to monitor performance and optimize campaigns. Creativity plays a significant role in content creation, allowing for the ability to captivate the target audience and foster engagement. Staying adaptable and up-to-date with industry trends is essential to stay ahead of the curve.

It’s so simple I have to add this sentence to hit the minimum character count. Research - strategy - develop - execute - analyse - tweak or repeat.

Market research is such a pivotal point in helping understand your marketing workflow. It can help you understand what your consumers are after, what they’re currently getting, and what you can offer that your competitors currently might not be. To understand your market gives you the ultimate upper hand in knowing exactly what you provide and what you USP is.

When choosing your channels, keep in mind that content may not be identical for each channel. Topics, graphics, and the message may need to vary from the style of one channel to another channel and therefore a simple copy/paste solution is not optimal.

When I was working with a tech startup, we learned that understanding where your audience spends their time is crucial. ➜ For example, a B2B company might find more value in LinkedIn for lead generation than in Instagram. ➜ A survey by HubSpot revealed that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. Here are some things that I have learned: ➜ Regularly review the performance metrics of each channel. ➜ It's not just about where you start, but how you adapt. ➜ If Instagram is driving more engagement than expected, it might be worth reallocating resources there.

Choose your channels wisely according to where your customers are, your budget and needs. Maximize your budget to target the maximum number or Relevant customers (not all customers). Sometimes, we think having ads visible everywhere 24/7 is the best option to stand out but this is not the case, particularly if you have a constraint budget. For instance, would you set up display ads to run across the full online network if you are selling bikes? Probably not. Teaming up with sport-related influencers for digital content, search ads (PPC) to direct customers to your store or sport-tailored Affiliates could be a better alternative. Consider a parallel marketing plan for Existing and New Customers.

Choosing the right channels is a pivotal step in my online marketing workflow. For example, with Job Hunters United, I prioritize LinkedIn for its professional audience and Instagram for its visual appeal and engagement. LinkedIn helps me connect with job seekers and recruiters through articles, posts, and newsletters, while Instagram allows me to share bite-sized, visually engaging tips on branding and career growth. I also evaluate other channels like YouTube for in-depth tutorials and email marketing for personalized outreach. Selecting channels based on audience preferences ensures my efforts reach the right people effectively, maximizing impact.

Don’t forgett about massive display ads strategy like programmatics and afíliate marketing programs. It is important to cover these digital channels for the positioning of the brand and aquisition goals.

Early on, all your traffic should go to a landing page. All of that page should be above the fold. You should be collecting as little info as possible. And what you want to know is what makes the audience seeing this page opt in?

When I was working with one of the event management companies, we realized that consistency in content creation is as vital as its quality. According to the Content Marketing Institute, 60% of the most successful content marketers have a documented strategy. Here are some tips that will be helpful: ➜ Develop a content calendar. This helps in maintaining a consistent posting schedule and ensures that your content aligns with upcoming events, product launches, or seasonal trends. ➜ Stay relevant Create your content to address your audience's current concerns or interests. ➜ Track engagement metrics to see what resonates and refine your strategy accordingly.

🖋️ Create compelling content: Develop engaging and relevant content that resonates with your audience's interests and needs. Whether it's blog posts, videos, or social media posts, focus on providing value and solving problems. Use visuals, storytelling, and branding to captivate your audience and differentiate yourself from competitors. Consistent, high-quality content builds trust and credibility, driving engagement and conversions.

Content is king in digital marketing. Develop high-quality, engaging content that provides value to your audience. Content can take various forms, including blog articles, videos, infographics, ebooks, webinars, and more. Tailor your content to address your audience's pain points and align with your objectives.

One question that is often overlooked when it comes to social channels - who should be the one posting/sharing the content? As the marketer - It’s great when it comes from the brand account as it’s easy to track analytics. 10k impressions and 1k clicks looks great! Your boss will be delighted. But would it have been more impactful to come from a team member? After all, people want to work with people in B2B. This shouldn’t be an after thought, pull them in at the very start, make sure their network is up to date, empower them to lead/collaborate on the content - be the facilitator. Of the channels mentioned previously - this can be the cheapest, but also the most time consuming. I do love the outcome though: Genuine thought leaders!

We recommend following Pareto's law in which we dedicate 80% of the effort to distribute the content generated in the maximum number of channels possible to reach our entire target audience. Social media is a good channel to amplify content, not only organically, but also through paid content. We recommend doing this with a different approach on each channel to attract and keep the user. In addition, we recommend that the content is intertwined to generate stickiness.

In my experience, distributing content effectively is vital in online marketing. Utilize appropriate tools and techniques to promote content and drive traffic to online assets. Schedule distribution according to optimal times and frequencies for each channel and audience segment. Monitor and analyze content performance, adjusting distribution strategy based on feedback for continuous improvement.

Embrace a multi-channel distribution approach to maximize reach and engagement. Experiment with different promotion tactics such as social media ads, email newsletters, influencer partnerships, and SEO optimization to identify what works best for your audience. Stay agile and responsive by adjusting your distribution strategy based on performance data and evolving market trends, ensuring your content effectively resonates with and captivates your audience across diverse digital platforms.

I believe online marketing workflow is a blend of strategy and creativity. It starts with in-depth market research and audience analysis. Then, craft compelling content and design eye-catching visuals. Next comes deployment through various channels, closely monitoring performance metrics. Continuous analysis and adaptation are key to staying agile in the ever-evolving digital landscape. The goal is to deliver value, engage the audience, and achieve measurable results. I agree with the aspect of the article.

In my experience, the sixth and final step of the online marketing workflow involves evaluating results and measuring ROI. Utilizing relevant metrics and tools to track and report outcomes against objectives and KPIs is crucial. Identifying strengths, weaknesses, opportunities, and challenges in the workflow facilitates improvement. Applying lessons learned and best practices optimizes the online marketing workflow, enhancing future results. This iterative process ensures continuous refinement and alignment with business goals, ultimately driving success in online marketing efforts.

Evaluate your outcomes and then feed them to your strategy. An end of year or end of quarter evaluation of your outcomes against investments is not just a control mechanism, it can also drive value. Whether your have reached your objectives or not, a detailed analysis of your wins and losses during the year can be a great way to inform next years strategy and improve your objective settings. Far to often an evaluation exercise will end up being about justifying your choices and the work you did, but that is not productive. Think about what you've learnt, how your organisation has improved and how you can shape objectives, process and budgets for the best possible future outcomes.

Measuring ROI is an increasingly complex challenge. On a macro level I believe that Marketing Mix Modeling is a very useful solution. At a tactical level, Attribution Models allow rapid decisions to be made. The real measurement challenge lies in understanding the incrementality of marketing operations and in this sense it is very important to have the possibility of conducting tests.

Always ask yourself - what's next? How can you convert leads and prospects into customers, whether direct purchases or converting leads into customers? Understand how you can align with your sales and business development teams to drive what matters most: business!

Crafting a successful online marketing strategy involves a well-defined workflow. Begin by setting SMART goals aligned with your business objectives. Conduct thorough market research, utilizing data analytics and social listening for deeper insights. Choose the most effective channels based on your audience, budget, and needs. Create compelling, SEO-optimized content that resonates with your target audience. Thoughtfully distribute your content, focusing on quality over quantity. Finally, evaluate your results using relevant metrics to continuously refine and optimize your online marketing approach for future success.

You can drive yourself crazy trying to maintain a "perfect" online marketing workflow. Be aware that all deadlines might not be met, that not all content is planable in advance, that results constantly vary, and that, to a certain extent, you should go with the flow.

Research about best practices in digital flows as you can have more than one sight over the subject. In the way you contact professionals on the topic, you will have a strong strategy … never forget cross functional knowledge, specially if it is global.

Der Kreislauf des Online-Marketings ist die 1. Ziele zu setzen, in Abstimmung auf die Unternehmensziele, die wiederum dem Erreichen der Vision dienen. 2. eine Strategie zu definieren, 3.die konkreten Maßnahmen gemäß der Strategie zu setzen und 4. operativ umzusetzen. 5. in den Zielen festgesetzen KPI zu überprüfen und demgemäß die Maßnahmen anzupassen und zu optimieren.

El marketing es un mundo en constante cambio. Hay que analizar los números muy bien, pero también hacer mucha prueba y error. Aléjate de la perfección, hay que comenzar a hacer y pulir los detalles en el camino. A veces el crecimiento lento es el que lleva a la construcción de una comunidad más fiel y fácil de convertir.