Which e-commerce platforms offer the most customizable website templates?

For maximum website template customization, consider platforms like Shopify, BigCommerce, and WooCommerce. Shopify's vast theme store and extensive customization options allow for unique designs. BigCommerce offers a similar range of customizable themes and a flexible page builder. WooCommerce, built on WordPress, provides unparalleled customization potential through its vast plugin ecosystem and custom coding capabilities. Remember, the "best" platform depends on your technical skills and desired level of control.

For the most customizable website templates on an e-commerce platform, consider Wix and Shopify. Wix offers a massive library of free and paid templates with a user-friendly drag-and-drop editor for extensive design control. Shopify provides a good selection of themes and a robust app store to add features and customize your online store's functionality.

If there is one area where WooCommerce is ahead of Shopify, it is this! Just take a look at Theme Forest and you would know what I'm talking about... The sheer number of themes combined with the flexibility of open-source, makes Woo a hands down winner here...

Há vários anos atrás quando comecei minha jornada no Commerce, usei o WooCommerce para criar algumas lojas para vender inscrição para eventos. Em algumas horas estava tudo pronto... E mesmo pra quem não conhece programação, é possível fazer muita coisa com ele!

Absolutely, WooCommerce's flexibility is unparalleled, especially for businesses seeking a highly customized online store. I recently worked with a client who required extensive customization to align their store with their branding and unique selling proposition. With WooCommerce's plugin architecture and extensive theme options, we were able to create a tailored shopping experience that reflected their brand identity and met their specific requirements. Additionally, WooCommerce's seamless integration with WordPress allowed for easy content management, empowering the client to update their site with new products and promotions effortlessly.

Magento always has & always will stand out in terms of customisation due to it being open-source, allowing full code access and enabling bespoke development. Its modular architecture supports extensive scalability and third-party integration, crucial for complex operations. Ideal for handling large volumes and detailed product catalogs, Magento meets enterprise-level needs with ease and the community is fantastic, providing abundant support, extensions, and enhancements. And now, Hyvä adds a modern frontend solution that is simpler, faster, and easier to use than traditional Magento frontends. Hyvä products are developed to be minimalistic, yet powerful, reducing the typical overhead associated with managing and developing Magento stores.

O Adobe Commerce é realmente uma escolha adequada para quem quer um e-commerce super personalizado. Com o código aberto, dá para mexer fundo nos modelos para adicionar customizações, ideal para quem precisa ter controle total sobre o visual e as funções do site. É tipo ter um playground gigante para desenvolvedores que querem criar algo único e sob medida para o negócio.

Magento or Adobe Commerce is by far the most customisable platform but this is both its blessing and it's curse. Keep a strong sense of what you're trying to achieve and you'll be fine, get too distracted by the next shiny thing and the complexity builds quickly.

Indeed, Magento's customization capabilities make it a preferred choice for businesses with complex e-commerce needs. Recently, I collaborated with a client operating in the B2B sector who required a highly customized e-commerce solution to accommodate their unique pricing structures, account management features, and inventory management workflows. Leveraging Magento's open-source architecture, we were able to develop a bespoke solution tailored to their requirements, including custom modules for bulk ordering, tiered pricing, and seamless integration with their ERP system. The result was a scalable and efficient e-commerce platform that streamlined their operations and enhanced their customers' purchasing experience.

Templates is nothing without functions. I don`t know BigCommerce but in terms of marketshare it`s not very relevant, at least in the technology driven European market.

O legal é que dá pra personalizar sem precisar saber muito de código. Isso é ouro hoje em dia e turbina as possibilidades dos usuários de negócio!

Nice design is nothing without performance. In terms of SEO, landing pages for Google Ads, handling of clients and orders, easy design and integration of processes and workflows, APIs and connection to other systems.

Wix has hundreds of designer-made templates. It gets a drag-and-drop editor for extensive customization without coding. Velo by Wix provides advanced coding capabilities. You have also wide range of apps available in the Wix App Market. It is very attractive for small budget.

Most of the platforms listed offers great customization abilities. I would like to add Oro Commerce and Shopware to this list.

#1 Gartner Customer Choice VTEX is indeed renowned for its highly customizable website templates and for customizable e-commerce due to its flexibility, supporting deep customization of storefronts. It offers headless commerce, allowing innovative front-end designs while using robust VTEX back-end capabilities. Features like SmartCheckout facilitate seamless checkouts without passwords. VTEX is scalable, handling high traffic efficiently, integrates well with various systems, and supports international operations with multi-region, multi-currency, and multi-language options, making it ideal for businesses aiming for global reach and tailored user experiences.

WordPress, known for its flexibility and extensive plugin ecosystem, offers WooCommerce as a popular e-commerce solution. With WooCommerce, users have access to a vast selection of customizable themes tailored for online stores. WordPress themes, both free and premium, provide a range of design options and layouts that can be easily customized through the WordPress Customizer or by editing HTML, CSS, and PHP code. Additionally, the availability of third-party plugins allows for further customization of functionalities, making WordPress a highly customizable e-commerce platform.

The most customizable option is an e-commerce platform with headless capabilities, allowing for a strict separation between the frontend and backend (API). That way, you have full control over how to build the frontend templates by choosing your Javascript and CSS framework of choice.

The chosen PrestaShop theme featured a clean and modern design, with intuitive navigation and responsive layouts optimized for mobile devices. Its built-in customization options allowed us to tailor the design to match the client's branding, including customizing colors, fonts, and layout elements. Implementing the PrestaShop theme was a seamless process, thanks to its user-friendly interface and straightforward setup instructions. We efficiently integrated the client's product catalog, ensuring each item was showcased effectively with high-quality images and detailed descriptions. Post-launch, the redesigned website saw a significant increase in user engagement and conversion rates. Customers appreciated the improved user experience.