Getting started with Google Ads requires creating an account and setting up a campaign. To do this, you must define your goal and audience, choose your campaign type and network, select keywords and targeting options, create ad groups and ads, set bids and budget, and launch and monitor your campaign. When defining your goal and audience, consider what you want to achieve with your ads, who you want to reach, and what your value proposition is. For choosing your campaign type and network, consider search, display, video, shopping, or app campaigns on Google Search Network, Google Display Network, YouTube, or Google Play. For selecting keywords and targeting options, think about the words or phrases that will trigger your ads as well as the locations, languages, devices, demographics, interests, or behaviors that you want to target or exclude. When creating ad groups and ads, consider how you want to organize them by theme, product or service. Additionally consider the message you want to convey to your audience as well as the call to action. When setting bids and budget think about how much you want to pay for each click on your ads as well as how much you want to spend per day or per month on your campaign. You can choose from manual or automated bidding strategies and set limits or caps on your spending. Finally when launching and monitoring the campaign consider how you want to track and measure results as well as which metrics and indicators you will use to evaluate performance. You can use Google Ads tools such as conversion tracking, Google Analytics or Google Tag Manager to monitor the campaign and optimize it over time.