Share Real Stories: Numbers are important, but relatable stories add heart. Highlight stories from those positively impacted. Emphasise Local Impact: Focus on how initiatives benefit local communities across New Zealand. Report Key Metrics: Select a few relevant metrics and track them consistently, like hours volunteered or funds raised. Use Visuals: Infographics or interactive elements engage readers more than text alone.

Impact takes time, so providing a deep dive into a singular metric and presenting analysis over a longer time period can provide a different perspective than a dashboard or chart

Storytelling with real-life examples and case studies creates an emotional connection with the audience and makes the impact more tangible. It’s also important to incorporate feedback and testimonials from various stakeholders, including employees, beneficiaries, and partners. And be transparent - be open and honest about both successes and challenges. Discussing areas for improvement demonstrates honesty and commitment to continuous growth

In my experience, when it comes to impact. Storytelling is your friend. People like to see impact actually being made on the ground not just in reports. So use KPI to demonstrate your on-ground impact through storytelling.

You need to showcase social impact in your quarterly reports. How can you make it resonate effectively? We need to paint a picture that's as vivid as it is accurate. Try weaving in personal stories or case studies that highlight the human aspect of your impact. Use compelling visuals—charts, infographics, and photos—to make your data more digestible and engaging. And don’t just throw out numbers; frame them in a way that shows real-world change. For instance, instead of saying, “We donated X amount,” say, “X amount provided clean water to Y families.” How about spicing it up with a video testimonial or two? Nothing beats a genuine story told by a real person.