You want to create interactive content for your Thought Leadership. What tools should you use?

Short form videos with captions are powerful way to share thought leadership content. Coupled with questions at the end, they can encourage your audience to engage and share their thoughts. Also add a link to your long form article or blog deeper insights. It is critical to engage with the responses. it will help you understand what is important ti your audience and help to enrich your content.

Interactive content implies to me listening and responding - dynamically. For these purposes - the primary tool that I use is live Zoom sessions. A secondary tool is a Ning Website with online discussions. A third tool is an ancient device commonly referred to as a "phone." The fourth method is even more ancient - in person conversation. Static content that moves is a misuse of interactive as the intent of interactive is human engagement - including all of its imperfections!

Embrace interactive content to elevate your Thought Leadership, engaging audiences in meaningful ways. Like a maestro conducting an orchestra, interactive tools such as polls, quizzes, and surveys orchestrate dynamic dialogues, fostering deeper connections and sparking thought-provoking discussions that resonate long after the interaction.

When 2 people / parties connect and interact, that is what the real conversation is than 1 party / person sharing his / her / their view. To engage people, there has to be a response / acknowledgement which can be collected through polls, quiz etc. where by asking a relevant question / view point, the other person / party also feel participative.

As a thought leader, the goal is to not only share valuable insights but also to engage and inspire your audience. Whether it's a poll, quiz, or interactive infographic, these formats spark a two-way dialogue that builds trust and loyalty with your audience. Interactive content also provides valuable feedback and insights into your audience’s preferences so we can tailor our content strategy accordingly.

Two tools I love are Tolstoy and Hello Audio. Tolstoy allows you to have asynchronous video conversations with clients/people or create a more personalized video quiz. Another similar software is VideoAsk by Typeform. Hello Audio is software that lets you host private podcasts where the actions a listener takes can trigger certain tags (that allow you to insert dynamic/different content in each episode just for tagged people) and other automations that make the experience more interactive.

To enhance Thought Leadership, utilize Adobe Spark for engaging presentations, Canva for interactive PDFs and presentations, and H5P in WordPress for interactive videos and quizzes. These tools help convey complex ideas accessibly, boost understanding through engagement, and foster deeper connections with visually compelling content. They empower leaders to present innovative ideas effectively, increasing audience retention and practical application of knowledge. Ideal for education, marketing, and professional growth, these tools transform information delivery into an interactive experience, solidifying the leader's innovative stance.

The tools are secondarily important to the strategy. Make sure whatever tool you use doesn’t have a steep learning curve choose one that’s super learner-friendly. Always include instructions how to use the tool (even if people tell you they have used it before); if one person doesn’t participate, the tool is no longer inclusive. Choose the tool strategically. If you want participants to be candid, make sure the tool you choose supports anonymity.

When crafting interactive content for our Thought Leadership, the choice of tools is crucial to effectively engage our audience. Depending on our budget, skills, and requirements, several options are available. Online platforms like Typeform, Outgrow, Apester, and Ceros offer user-friendly interfaces and templates for creating interactive content with ease. For those seeking more customization, custom solutions such as WordPress plugins, HTML5, and JavaScript libraries provide flexibility but require coding expertise or professional assistance. Hybrid solutions like H5P, Riddle, and Lumen5 offer a balanced approach, combining the convenience of online platforms with the customization of custom solutions.

You have to engage your audience … even at the granular level … when you start engaging and commenting on their posts/thought leaders and first movers … they tend to engage with your posts … social engagement from a stage vs in the audience … both are important but P2P is where the battles are won.

When choosing the right tool for interactive content, consider goals, audience, and resources. Align the tool with goals, ensure it resonates with the audience, and fits within available resources. This approach ensures effectiveness, maximizes engagement, and empowers impactful content creation.

When choosing the tool for interactive content, we need to be aligned with objectives, audience preferences, and available resources. Tailoring tone and design to audience demographics enhances engagement. A comprehensive approach considering goal clarity, audience understanding, and resource optimization is indispensable for effective interactive content creation.

There is no right tool that fits all user scenarios; it depends on what you want to achieve, what metrics you want to capture, what channel you are using, and finally, what budget and resources you have. Starting with the end in mind might help you choose a better tool, but it is a trial-and-error process until you find the right tool.

Designing effective interactive content requires balancing engagement, clarity, and purpose. Here are some key factors to consider: 1. Clearly define your objectives. 2. Know your audience and use that information. 3. Try to focus on simplicity and clarity. 4. Aim to provide value and relevance. 5. Engage and motivate; ensure content can gain their attention. 6. Focus on promoting and distributing it effectively.

- First, figure out what your audience cares about. It's not about what you think they should like, but what interests them. - Show your expertise. Your goal is to offer valuable insights they can't get anywhere. - Ensure everyone can grasp your content. Imagine explaining it to a 7-year-old – that's how clear it should be. - Be Credible, Not Cocky. Remember, you want to be seen as a trustworthy source.

When designing effective interactive content, follow best practices: align with your goal and audience, ensure relevance, simplicity, and clarity, incorporate gamification and personalization, provide incentives, and test and optimize for functionality and usability. This approach ensures engagement and effectiveness, maximizing the impact of your interactive content.

Adhering to best practices is crucial for its effectiveness. Ensure alignment with goals and audience preferences for relevance and value. Simplicity and clarity are key; avoid complexities and provide clear instructions and feedback. Offer incentives and social proof to motivate and validate your audience - kind of like LinkedIn does with its badges :-). Testing and optimizing content pre-launch ensures functionality and accessibility, while post-launch monitoring facilitates ongoing refinement based on performance and feedback.

I am personally using M365 collaboration tools much to give my perspective to the team and/or having their perceptions; - Customer Voice (formerly known as Microsoft Forms) - MS Teams Channels (purpose-built channels for innovation, corporate ethics, strategic planning...) - Town Halls (virtual or face-to-face)

3 types of content - long, short & bite-sized. Pick channels based on: - User behaviour - Consumer intent - Channel type 1. Long-form - long form article (1500+ words), lengthy video (> 15 mins), research paper, detailed case study, guides, etc. Channels: Medium, YouTube, LinkedIn article, website, partner blogs, podcast sites, etc. 2. Short-form - blog posts < 1,500 words, shorter videos 4-15 mins, summary of research paper, guides, etc. C: PR, LinkedIn posts, Instagram, Facebook page, Twitter threads, Reddit, other channels used above. 3. Bite-size - infographics, posts under 300 words, LinkedIn update, stories/reels, Tweets, videos under 3 mins, etc. C: Pinterest, Reddit, Twitter, Instagram, Facebook, other social media, etc.

When it comes to promoting and distributing your interactive content, leverage multiple channels and strategies. Embed or link it on your website, optimize for SEO and user experience, include it in email campaigns, and share it on social media. Encourage audience engagement and collaboration with partners to amplify its reach and impact.

In my experience interactive thought leadership content delivers much more ROI for marketers than publishing a standard content. 1) it empowers the audience to participate and share their opinion too. This is especially true with CXO audience. 2) use it to get an immediate feedback from its audience 3) a credible third party can amplify and be the anchor voice of the brand 4) there are plethora of tools, what critical is which ones are apt for what kind of audience and which channels 5) lastly don’t over do it for the heck of it. Audience will get fatigued

In my experience, Infographics have worked exceptionally well by engaging the audience. Following are the best practices to create an infographic: 1) Pick an important main topic 2) Divide it into top 5-6 sub-points 3) Maintain a seamless flow such that logically these points connect with each other. 4) Structure the infographic template well 5) Don't put too much information on the infographic 6) Use interesting headers for sub-topics and icons 7) Maintain Cohesiveness Important Tip- Make sure the infographic adds value to the reader. If you follow the above 7 points, there are high chances your content will work well :) Good luck 👍

Crafting compelling Thought Leadership demands a seamless blend of innovation & interaction. Consider these essential tools: 1. Engaging Presentations: Platforms like Prezi, Mentimeter or Visme bring your insights to life. 2. Virtual Connectivity: Leverage Zoom, Microsoft Teams, or Crowdcast. 3. Visual Data Mastery: Use Tableau, Infogram, or Piktochart for complex data 4. Social Media Management: Hootsuite, Buffer, or Sprout Social streamline content distribution & analytics 6. Insightful Surveys: Tools like SurveyMonkey, Typeform, or Google Forms. In this dynamic toolkit, innovation meets relevance. Choose tools aligned with your content strategy, audience preferences & the narrative you aim to convey. Let these tools synergise seamlessly.

For interactive thought leadership content, consider these tools: - Canva or Adobe Creative Suite for design. - Prezi or Haiku Deck for presentations. - Piktochart, Infogram, or Visme for infographics. - Typeform or SurveyMonkey for quizzes and surveys. - HapYak or WIREWAX for interactive videos. - ThingLink or Ceros for interactive content creation. - JavaScript libraries or HTML5/CSS3 for advanced customization.

We mustn't lose sight of the human story in the midst of the digital whirlwind. While we whip up interactive wonders, the limelight should illuminate the human magic, spark collaboration, and ensure technology empowers, not replaces, the human adventure. This isn't just the path to impactful results, it's also our ticket to achieving broader goals of innovation, audience delight, and sustainable growth in the digital age. Besides, who wants to explain existential angst to a machine that thinks its greatest threat is low battery? Let's keep the robots doing the dishes and focus on what we humans do best: making a good cuppa and arguing about the proper way to make it.