You want to be an expert in your field. How do you keep up with the latest marketing trends?

In universities, they have a title called “Professor of Practice.” These individuals have significant amounts of industry experience and field expertise but often do not have the usual academic degree qualifications or publishing track record. I feel LinkedIn and X are filled with “professors of practice.” I regularly read the content of 5–10 marketers, sales pros, and entrepreneurs. This always levels up my thinking and skills. Reading books and online content is also important, but I find I learn most from the pros in my social feeds. People are so generous with their time and ideas, and everyone benefits.

Seguir especialistas pode ajudá-lo a se manter atualizado e aprimorar suas habilidades de marketing: Brian Dean (Backlinko): Especialista em SEO fornece dicas práticas e estratégias avançadas para melhorar o ranking nos mecanismos de busca em seu blog com vídeos. Jay Baer (Convince & Convert): um especialista em marketing de conteúdo e mídia social, fala sobre estratégias de conteúdo, atendimento ao cliente e marketing de influência. Mari Smith: Conhecida como "A Rainha do Facebook", é uma especialista em marketing de mídia socia. Amy Porterfield: Especialista em marketing de mídia social e marketing de cursos online, fala sobre como construir e monetizar uma audiência online.

To remain consistently updated in the market, it's crucial to stay connected with leading experts in your field. As a prime example, I regularly attend webinars hosted by Mr. Philip Kotler. These sessions not only offer valuable insights but also provide a glimpse into the evolution of our industry through the perspectives of such experts, which is invaluable. Personally, I prioritize receiving feedback on my work as it fosters improvement. Seeking reviews or insights from these experts on my plans or projects is a practice I advocate, as diverse perspectives often lead to superior outcomes.

There is a risk of creating an echo chamber. When thinking about personal brand it’s important define where you want to sit on key issues in your sector. You aren’t adding any value for your peers and followers if you regurgitate what is already in the ether. Think about effectively challenging industry accepted standards, evolution for the future and how you can contribute to a refreshing and new perspective on key matters. Most importantly as a thought leader how can you lead by example and empower others to contribute to the success and growth of the industry?

Industry leaders are a great value, above the ones less affiliated with companies. Les Binet, and Byron Sharp are they must follow.

Navigating the vast sea of information, especially in fields like marketing, requires specifying where you gather insights. While being part of groups and communities is helpful, it's even more crucial to choose the right channels. Platforms like Quora and apps like Feedly stand out as examples. They offer tailored content and news based on your industry interests. By selecting the right platforms, professionals can stay informed and relevant in their field, ensuring they're always swimming in the right currents of information.

Online communities are a great way to stay connected with your peers, learn about new trends, upcoming events, and solve problems with the help of experts. There are a lot out there, and LinkedIn is a great place to start, however, you can also ask your industry contacts what they do, and see if they will invite you to their communities. Once you become part of these communities, don’t just sit on the sidelines. Get involved, ask questions, answer questions, and offer help when people ask. It will come back around and you will get just as much out of it as you put in.

Moz: Especializado em SEO, a Moz fornece insights valiosos sobre otimização de mecanismos de busca e marketing de conteúdo através de seu blog, webinars e ferramentas. Content Marketing Institute: O CMI é uma autoridade no marketing de conteúdo, oferecendo insights, pesquisas e recursos educacionais através de seu blog, podcasts e eventos. Social Media Examiner: Se você está interessado em marketing de mídia social, o Social Media Examiner é uma excelente fonte de informações, com artigos, podcasts e webinars sobre estratégias eficazes de mídia social.

To keep up with industry trends through an online community can help you become an experts and through these key things you can maximize your outcomes of online community Actively engage in discussions Connect with industry experts Utilize available resources Network with peers Stay consistent and up-to-date Contribute valuable content By actively participating and leveraging the collective knowledge within an online community, you can stay informed about emerging trends and enhance your professional growth.

Joining online communities is one of the best way to network with your peers, ask questions and learn about new trends, events, webinars, etc. They also provide guidance and advice when you are stuck with something or have questions on best practices, new tools, trends… For courses I always check first if the company which built the tool offer free resources (webinars, articles, certifications…)

Incorporar uma variedade de fontes em sua rotina de leitura pode ajudá-lo a obter uma visão abrangente do panorama do marketing atual. Adweek: Oferece notícias, insights e análises sobre publicidade, marketing e mídia. AdAge: Outra fonte confiável para notícias e insights sobre publicidade, marketing e mídia. Inc. Marketing: cobre uma ampla gama de tópicos de negócios, incluindo marketing, empreendedorismo e inovação. Business Insider Marketing: Oferece tendências do setor de marketing, bem como análises detalhadas de estratégias de grandes empresas. Digiday: Focado em mídia, marketing e publicidade digital, o Digiday oferece análises aprofundadas, entrevistas e cobertura de eventos importantes do setor.

Borrowing from James Clear's Atomic Habits, I "habit stacked" listening to podcasts and audiobooks into my already-allocated exercise time. This was a great way to "find" several extra hours a week for learning.

Always read when the article has been published. Some articles could be good for years and others useless after a few months. Pay attention to hot topics, some articles are just written to gain traffic not to inform.

Dive into industry publications that go beyond the usual suspects. Explore specialized journals, blogs, and newsletters tailored to your niche. These resources offer unique perspectives and in-depth analyses you won't find elsewhere. Stay curious, keep an open mind, by delving into these publications, you'll gain deeper insights and a more nuanced understanding of your field, helping you stay ahead of the curve in your marketing strategies and tactics.

Há várias outras opções para cursos em marketing: LinkedIn Learning: Oferece uma vasta biblioteca de cursos de marketing, ministrados por especialistas do setor, cobrindo uma ampla variedade de tópicos, desde marketing digital até branding e análise de dados. HubSpot Academy: Conhecida por sua plataforma de automação de marketing. RD University: Focado em marketing de conteúdo, oferece cursos e certificações sobre estratégias de conteúdo, SEO, e-mail marketing e muito mais. Google Skillshop: Oferece cursos gratuitos sobre produtos e ferramentas do Google. Coursera for Business: Oferece acesso a cursos com foco em habilidades práticas e conhecimentos avançados.

I don't know about you but I get so much joy when I successfully put into practice what I've learned from a YouTube video. I'm a kinesthetic learner, which sort of means that I have to break stuff with my own hands to learn stuff. It also literally requires all of my senses. By applying what I've learned (no matter how I've learned it), I not only reinforce my understanding but also uncover deep insights through trial and error. It's this hands-on, experiential learning approach that drives innovation and progress, propelling me forward in my personal and professional growth journey.

Esteja disposto a ajustar suas estratégias com base nos resultados que você está vendo. O marketing é um campo dinâmico, e é importante estar sempre aberto a experimentar novas abordagens e fazer ajustes conforme necessário. Teste novas ideias e abordagens em campanhas piloto antes de implementá-las em larga escala. Isso permite que você avalie a eficácia da estratégia antes de investir recursos significativos. Ao experimentar e testar diferentes estratégias de marketing, você ganha experiência prática, aprende o que funciona melhor para o seu público-alvo e pode continuar aprimorando suas habilidades e resultados ao longo do tempo.

-Become a knowledge sponge: Devour industry publications, blogs, and newsletters. Follow marketing thought leaders on social media. Participate in online communities and forums. -Embrace lifelong learning: Attend industry conferences, workshops, and webinars. Pursue relevant certifications and online courses to deepen your expertise. -Analyze your competition: Monitor their marketing strategies, campaigns, and content. Learn from their successes and failures. -Experiment and be curious: Don't be afraid to test new marketing technologies and approaches. -Network actively: Connect with fellow marketers, both online and offline. Share experiences, exchange ideas, and learn from each other's perspectives.

Don't hesitate to experiment and test new ideas. Launch a guerrilla marketing campaign that turns heads. Test out edgy content that challenges the norm. Try targeting niche audiences with personalized messages that speak directly to their interests. And don't forget to track your results meticulously. Remember, in the world of marketing, fortune favors the bold!

First, recognize that expertise in a constantly changing field like Marketing is a moving target not unlike medicine. Yesterday’s best practice is tomorrow’s no-no. Assume the posture of a student and develop your observation skills. Podcasts, courses, conferences, certifications, and industry media outlets are all great things to keep up with, but true expertise means developing your own working theories and procedures based on hands-on experience. Do the work.

Consider incorporating user-generated content for authentic brand advocacy. Optimize for mobile experience to capture on-the-go consumers. Stay agile with real-time marketing to capitalize on trending topics. Experiment with interactive content like quizzes or polls for increased engagement.

Going to live events, the possibility to interact with people is a great source of information. You need to be careful with your time, pick the right one, and make appointments before going to the place.