Your brand is facing a crisis. How can you ensure influencers understand your messaging changes?
Dive into the dialogue: How do you guide influencers when the brand hits rough seas? Share your navigation strategies.
Your brand is facing a crisis. How can you ensure influencers understand your messaging changes?
Dive into the dialogue: How do you guide influencers when the brand hits rough seas? Share your navigation strategies.
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In a crisis, ensuring influencers understand your new messaging is crucial. Start with a clear, updated brief that outlines key messages and tone adjustments. Hold a call or virtual meeting to address concerns and ensure alignment. Provide approved assets like visuals and talking points to keep influencers on-message. Stay available for follow-up questions with a crisis-specific contact. Lastly, monitor their content post-launch to provide quick feedback and guidance, maintaining consistency throughout. How do you keep influencers aligned when navigating challenging times?
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Transparent Communication: Clearly explain the crisis and messaging changes. For example, hold a briefing session to outline new brand values. Updated Guidelines: Provide influencers with revised content guidelines. For instance, share a document detailing key messages to convey. Regular Check-ins: Schedule frequent updates to address concerns and gather feedback. This could be weekly calls to discuss progress. Support Resources: Offer resources like FAQs or talking points. For example, create a one-pager summarizing the brand's response. Collaborative Content Creation: Involve influencers in crafting new messaging. For instance, co-create posts that reflect the updated brand narrative.
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During a crisis, appoint influencers only those who understand your messaging, communicate directly with clear, updated talking points, and provide pre-approved content they can use. If needed, give them FAQs and monitor their posts to ensure consistency and alignment with your brand’s message.
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To ensure influencers understand messaging changes during a brand crisis, promptly reach out via email or phone to brief them on the situation. Provide a detailed document with updated key points, tone of voice, and clear guidelines on what to emphasize or avoid. Host a virtual meeting to explain the changes, answer questions, and ensure alignment. Offer pre-approved content, FAQs, and a point of contact for support. Monitor their posts closely and provide real-time feedback to maintain consistency and allow for quick adjustments if needed.
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Ensuring Influencers Understand Messaging Changes 💬 Communicate Clearly: Send direct updates on new messaging. 📋 Provide Guidelines: Share updated talking points. 📞 Host a Briefing: Hold a quick call to explain changes. 🎯 Offer Resources: Provide FAQs and sample content. 👀 Monitor Content: Ensure influencers follow the updated narrative.
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