Your brand’s online presence is struggling. How can you use social media management tools to turn it around?

Instead of solely focusing on your brand's social media accounts, consider leveraging user-generated content (UGC) through social media management tools. Encourage your audience to create and share content related to your brand, products, or services. This can include reviews, testimonials, photos, videos, or creative interpretations. Remember, the key to success with this approach is to actively engage with your audience, acknowledge their contributions, and foster a sense of community. By embracing user-generated content and influencer collaborations, you can create a more dynamic and authentic online presence that resonates with your target audience and helps turn around your struggling brand image.

You need to know 3 things: -> Where in the consumer journey are your audience using social? -> What’s your share of voice vs competitors on platforms? -> How big is your brand? Brand size determines the social proof / recognition of your brand. Your SoV tells you if you’re even competitive in feeds. Consumer journey mapping helps you identify the needs / goals and the opportunity for social.

Before using social media tools, audit your current social media status and goals. Utilize Google Analytics, Facebook Insights, or Twitter Analytics for metrics like reach and engagement. Use BuzzSumo, Mention, or Brandwatch for brand analysis. Identify SWOT aspects and set SMART goals to refine your social media strategy.

Most companies, especially outside of tech, are way behind the ball on social media. Think of each outlet as an additional channel. Much like PR, advertising, and distribution. You now also have LinkedIn, Meta, Twitter, TikTok, Threads, Instagram, Pinterest, Quora etc. Like all good marketing start with your strategy. Where is out customer spending their time? Which channels? This is challenging, but start testing different hypothesis, use different tools like sparktoro to see where they are spending time. Then plan a strategy to become a thought leader in your space. Never pitch on Social. Educate, educate, educate! Start a podcast interviewing thought leaders, industry luminaries, and prospects. Edit them down and post!

Leverage social media management tools for strategic scheduling, engaging content creation, and data-driven analytics. Implementing these tools will help optimize the social media strategy, boost engagement, and ultimately turn around the brand's online presence.

The best tool is the one that is used. My staff likes canva and uses it extensively. So that’s our choice. No point getting something that becomes a white elephant

Get advice from people who know the algorithm that you want to post on. People are the greatest tools and resources. Buying a fancy software isn't going to boost your engagement if you don't know how to target the proper audience in a way that gains traction.

No todo es para todos y no todo es para todo momento. Una investigación de Mercado cuantitativa nos dará información valiosa sobre hábitos y complementada con una cualitativa obtendremos insights de valor para hacer trajes a la medida acordes al Target

Also consider tools are not the answer. It is important to first completely analyse why your brand is dropping. When you know what’s wrong and what the solution to this challenge is, you identify what tools you need to help you solve it.

I agree, while choosing a social media management tool. Think about what is your objective – features, price, ease of use, and support matter. Check out tools from AI space for content creation and keeping an eye on things. Don't forget about analysis tools like Social Report. These tools can help you design, plan, and measure your social media effectiveness and will enable reach and engagement. Knowing the clear objective is the KEY.

Once I had my tools lined up, I started by crafting a content calendar that aligned with my audience's interests and the nuances of each platform. For compelling headlines, I often turned to CoSchedule Headline Analyzer, ensuring they were attention-grabbing and SEO-friendly. To enhance the visual appeal of my posts, I sourced high-quality images and videos from Unsplash and Pixabay, adding a vibrant touch to my content. Additionally, I used Bitly for link management, which not only helped in tracking click-through rates but also kept my posts neat and professional. This structured approach, aided by the right tools, made my content more engaging and effective in reaching my target audience.

Utilize as ferramentas selecionadas para criar conteúdo relevante e envolvente. Considere o uso de ferramentas de análise de títulos para otimizar suas manchetes, e verificadores de gramática para garantir uma cópia livre de erros. Ferramentas como Canva ou Adobe Spark podem ser usadas para criar gráficos visualmente atraentes. Aproveite as funcionalidades de agendamento das ferramentas para planejar suas postagens com antecedência. Isso permite que você mantenha uma presença consistente e alcance seu público-alvo nos momentos mais estratégicos.

Implementing your social media strategy involves: Creating content aligned with your editorial calendar and target audience. Utilizing tools like CoSchedule, Grammarly, and Hemingway for better headlines and readability. Incorporating engaging visuals from sources like Unsplash, Pixabay, or Giphy. Managing links effectively with tools like Bitly, Rebrandly, or TinyURL. This approach ensures a cohesive and engaging social media presence.

Maintaining a consistent approach is necessary for brand imagery. Then you can use tools like unsplash, giphy with engaging images, videos and gif for your posts

Executing your social media strategy seamlessly is key! Once your tools are in place, diving into platforms aligned with your audience is where the magic happens. Don't forget the power of visuals—tools like Unsplash and Giphy add that vibrant touch. And, of course, link management with Bitly or TinyURL keeps things clean and professional.

Use as ferramentas de análise para entender melhor a demografia e o comportamento do seu público. Isso pode ajudar a refinar ainda mais sua estratégia de conteúdo e direcionamento. Analise o engajamento em suas postagens, levando em consideração curtidas, compartilhamentos, comentários e cliques. Identifique quais tipos de conteúdo geram mais interação e quais podem precisar de ajustes. Utilize ferramentas de monitoramento de mídia social para avaliar o sentimento em torno da sua marca. Esteja atento a menções específicas e avaliações para entender como os usuários percebem sua empresa.

Look at the data you collected and compare it to your SMART goals. Don't fall victim to the sunken cost theory. Many companies have people in charge who would rather tank a project than pivot out of a bad idea due to their ego.

It is imperative to have a set of SMART goals and an extensive list of secondary metrics to measure. The goal of evaluation is to optimize campaigns. Primary metrics will indicate what is failing. However, long list of secondary metrics will hint towards root cause of failure of primary metrics. Regular RCA can then be used to fine tune strategy, thus creating a feedback loop to continuously optimize the campaign and revive brand presence. Multiple tools can be used for such analysis. Google analytics or even spreadsheet software like Excel can serve well.

In my experience, tools like Google Analytics and Facebook Insights have been instrumental in tracking the effectiveness of my campaigns. They provided me with detailed insights into traffic patterns, conversion rates, and overall ROI, helping me understand the direct impact of my social media activities. Additionally, I used BuzzSumo and Mention to gauge brand awareness and sentiment, which was vital for reputation management. For a more comprehensive view, I relied on Social Report and Iconosquare to compare various metrics like reach, engagement, and follower growth. This analysis was pivotal in identifying successful tactics, areas needing improvement, and opportunities for innovation in my social media approach.

Consultoria que conheça bem seu negócio e o estilo de sua empresa, estratégia bem discutida e definida e ferramentas para medir a evolução da estratégia serão essenciais.

In the age of cookie-cutter approach, the ones to stand out are the ones who experiment and are ready to take a bold bet. Agreed that not all ideas will succeed but let that not stop you and your teams from ideating differently. Stay away from the 'everyone is doing so we should do' approach.

If your social media is underperforming, adopting a data-driven approach is crucial. Platforms like LinkedIn and Instagram offer analytics tools. Analyze varying time frames, such as the past month, 90 days, and three months. Patience is key. Experiment with different strategies. For instance, real photos from events often have more impact than generic images or text. Seek genuine feedback on what works and what does not. Post regularly, but not excessively, and monitor how your metrics improve. Encourage reposts and other interactions. Most importantly, clarify your goals and desired outcomes.

Se você possui uma equipe envolvida na gestão de mídia social, forneça treinamento sobre as melhores práticas, atualizações de algoritmos e novas funcionalidades das plataformas. Experimente diferentes abordagens e avalie os resultados. Se uma estratégia não estiver funcionando, faça ajustes conforme necessário. A otimização contínua é fundamental.

Consider Google Updates Also always seek to understand the social context, and the market specifics, sezonality, insights. Do not think only in terms of data and tools, sometimes things do not work simply because people have other worries (and we do live in troubled times)

En este espacio de reflexión, es importante recordar que el éxito en la gestión de la presencia en línea de una marca no se limita únicamente a la elección de herramientas. La autenticidad y la conexión emocional con la audiencia son elementos fundamentales que pueden impulsar el compromiso y la lealtad del cliente. Además, la creatividad y la innovación son clave para destacar en un entorno digital saturado de contenido. No tema explorar nuevos enfoques y experimentar con diferentes formatos de contenido para captar la atención de su audiencia de manera efectiva. Recuerde siempre adaptarse y evolucionar con las tendencias cambiantes del mercado para mantenerse relevante y atractivo para su público objetivo.