Your business needs to improve customer engagement. What are the top-rated tools to help you get there?

Software for managing customer relationships, or CRM, is highly recommended for increasing customer engagement. Businesses can use it to measure interactions, manage and organize customer data, and customize communications. CRM software helps companies better understand their customers' wants and preferences, which leads to more meaningful and successful engagement strategies. capabilities like contact management, sales automation, and customer segmentation are just a few examples of the capabilities that make this possible.

Improving customer engagement requires the right tools to facilitate communication, gather insights, and deliver personalized experiences. Here are some top-rated tools to help you enhance customer engagement: CRM Software: Salesforce HubSpot CRM Zoho CRM Microsoft Dynamics 365 Email Marketing Platforms: Mailchimp Constant Contact Sendinblue Campaign Monitor Social Media Management Tools: Hootsuite Buffer Sprout Social Later Customer Support and Helpdesk Software: Zendesk Freshdesk Intercom Help Scout Live Chat and Chatbot Solutions: LiveChat Drift Intercom (Chat) Zendesk Chat Survey and Feedback Tools: SurveyMonkey Typeform Google Forms Qualtrics Customer Experience Analytics: Google Analytics Hotjar Mixpanel Kissmetrics

To boost customer engagement, I focus on tools that foster interaction and personalization. Social media management platforms are essential for scheduling content and engaging with my audience in real-time. Email marketing tools offer automation and segmentation to tailor messages to customer behaviors. I also leverage analytics tools to monitor engagement and refine strategies. The key is to choose tools that align with my business goals and enhance the customer journey.

Linked, Facebook, Twitter, and Instagram are some of the engagement tools I would use to engage current customer feedback and support.

Social media is where you have millions of people at your fingertips. A good way to start is to build a following with your own pages, build content or outsource to a company who does content creation. Create area groups and market that way, but allow other businesses to market in those groups. It works really well.

e.g., Intercom, Drift): Implementing live chat on your website provides instant customer support, while chatbots can offer automated assistance 24/7.

(e.g., Google Analytics, Mixpanel): Understanding customer behavior on your website or app is crucial, and these tools provide insights into user interactions and engagement.

Invite your customer focused people to reflect on what their motives are d purpose are in relation to that work. Setting an intention that is born out of a desire to help at a human level can drive significant benefits. Not just for customer satisfaction or advocacy but also for the well being of your own people. Latest research into the neuroscience of empathy shows we are more inclined to produce chemicals in our brains that lower blood pressure boost our immune systems and encourage blood to flow to the more creative parts of our brains. We are in the end hardwired for compassion and collaboration as humans. Being intentional and deliberate in thinking and feeling about customers in this way can be revolutionary.

Less about the tools and systems, and more emphasis on the people, human beings. Just don’t forget your salespeople in a B2B market. And don’t lose sight of human buying behaviours.

Focus groups with customers plus focus groups with sales people plus focus groups with them combined. Run the focus groups in an efficient and dynamic manner and you can identify all the things you need to work on plus you will have developed buy-in in the process itself for better engagement.