Knee-jerk reactions are rarely positive, and certainly won't assist when competitors start slashing prices. Exactly how to react depends on the profile of the competitor and the underlying reasons for their discounting, but certain aspects should always be part of your focus regardless: Value. Assuming our value is already respected in the market we may need to change up a gear - focusing on garnering customer reviews, loyalty offers, exclusive products, or product packs. Optimise your product portfolio. Making ones offering more attractive overall will bring more hits to your eCommerce, and by offering more relevant products customer interest can be held for longer. Tools like Crawlo's Suite360 can be an enormous help in this aspect.

The price war is a never ending war Once competition has started to slash prices, the first and foremost thing to do is to improve your services and occupy maximum shelf space Further the features and benefits of the product are to be boldly highlighted by a brand new marketing story Training of field force to counter objections of pricing is one more strategy to be applied

Price slashing? Not my game. Competing on price is the fastest way to cheapen your brand and cut corners on quality. True leaders build value, not bargains. If you’re dropping prices, you’re already on the back foot. Instead, invest in what makes you stand out: exceptional service, unique offerings, and a brand that resonates on a deeper level. People pay for quality and trust, not just for the lowest price.

To maintain competitive edge if competition reduce price :- 1-Don’t ever react with price adjustment 2-Wait and watch to understand how customers react (B2G/B2B or B2C) 3-Find perceived value unique to you in both input as well as output delivered to customers. 4-Put a price to perceived value and pitch this $Value your product brings to table. 5-Inputs have a great value for both you & your customer irrespective of type of customer 6-Bundle if possible and increase price a small margin you may position yourself better and change the playing field. Regards

1. Focus on Differentiation 2. Enhance Customer Experience 3. Introduce Value-Added Services 4. Optimize Pricing Strategy 5. Enhance Product Quality and Innovation 6. Strengthen Distribution channels 7. Leverage Market Intelligence 8. Focus on Cost Efficiency Without Compomising Quality 9. Emphasize Sustainability and Ethical Practices 10. Communicate Clearly with Your Customers